Online retail giant Amazon is selling its very own branded baby food, under the Mama Bear name, that marks its first-ever private-label baby food offering on the website.
Available only to Amazon Prime members located in the USA, Amazon's branded baby foods are certified organic, and use only ingredients totally devoid of chemical fertilizers and pesticides. Targeted towards babies aged 6 months and older, the products come in two apple-based flavors, namely Apple Blueberry and Apple Pear Banana. These organic offerings do not include any salt or added sweeteners, and are available in convenient four-ounce jars.
The creation of the Mama Bear baby food brand by Amazon indicates a growing awareness in the retail world of the size and scope of the organic baby food sector.