Ingredient-conscious consumers look for superfood-powered healing
Implications - Armed with a wealth of knowledge about product ingredients and the power of superfoods, consumers are applying this insight towards their recovery process, looking for products that walk the line between powerful and wholesome. This speaks to the growing movement towards naturalization and the comfort consumers seek in familiar ingredients when it comes to stress and pain relief.
Workshop Question - Where can you demonstrate care for your consumer's well-being on a more holistic level?
