Category
Lifestyle
Assisted Choices
Trend cluster
Category
Holistic
Recovery
Ingredient-conscious consumers look for superfood-powered healing.
3.2
Trend score
Trend
What is the Holistic Recovery trend?
Holistic Recovery: Armed with a wealth of knowledge about product ingredients and the power of superfoods, consumers are applying this insight towards their recovery process, looking for products that walk the line between powerful and wholesome. This speaks to the growing movement towards naturalization and the comfort consumers seek in familiar ingredients when it comes to stress and pain relief.
Trend themes
Themes within the Holistic Recovery trend
Three behaviours holding the trend together01
Superfood-Powered Healing
Consumers are seeking products that harness the power of superfoods in their recovery process, spurring innovation in areas such as beauty tonics and immunity powders.
02
Holistic Skincare
The growing trend towards naturalization is driving innovation in skincare products that use plant-based ingredients, with brands like Youth to the People leading the way.
03
Alternative Supplement Delivery
Consumers are exploring alternative ways to receive the beneficial effects of supplements, with topical and oral supplement sprays gaining traction as viable alternatives to pills and powders.
Industry implications
What the Holistic Recovery trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The trend towards superfood-powered healing and holistic skincare is spurring innovation in the beauty and personal care industry.
For
Health and Wellness
The alternative supplement delivery trend has the potential to disrupt the health and wellness industry, with opportunities for innovation in spray supplements.
For
Food and Beverage
The trend towards using superfoods for healing has extended to the food and beverage industry, with the rise of products like superfood beauty tonics and minty matcha recovery powders.
Workshop question
Where can you demonstrate care for your consumer's well-being on a more holistic level?
Trend signals
Trend signals for Holistic Recovery
Trend score 3.2 out of 10, from popularity 55%, activity 34%, freshness 8%.
Popularity55%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Holistic Recovery trend
6 featured examples from Jan 21 to Oct 26, 2016CategoryLifestyle
Superfood Beauty Tonics
The Cluo Juices Feature Skin-Boosting Ingredients Such as Moringa
The health and wellness industry can capitalize on these beauty tonics that incorporate superfood Moringa for improving skin appearance.
CategoryLifestyle
Minty Matcha Recovery Powders
The T-Tox Matcha Acts as a Natural Metabolism Booster
The health and wellness industry can benefit from the trend towards natural ingredients and can create innovative products like T-Tox Matcha Recovery Powders to help consumers imp…
CategoryLifestyle
Strengthening Immunity Powders
The Ashwagandha Supplements Naturally Reduce Anxiety and Ailments
Integrating the use of Ashwagandha and other natural ingredients in supplements, powders, and functional foods.
CategoryFashion
Hyaluronic Superfood Skincare
The 'Youth to the People' Face Cream Contains Kale and Tea Extracts
The skincare industry can capitalize on the trend of using plant-based ingredients and antioxidant-rich formulas.
CategoryLifestyle
Cacao-Infused Bath Salts
These 'Cacao Cleanse' Healing Bath Salts Promote Cellular Recovery
Skincare companies can consider introducing bath salts and other products infused with cacao, honey, or other all-natural ingredients to target consumers looking for holistic solu…
CategoryLifestyle
Healing Supplement Sprays
'Ease' is a Soothing Magnesium Spray That Tackles Aches and Pains
Health and wellness companies could capitalize on the trend of alternative, topical health supplements like sprays.
