Matcha Breakfast Buns

KFC is Now Selling Green Tea Biscuits in Hong Kong

KFC Hong Kong recently expanded its bakery options with the addition of Green Tea Biscuits to its menu. With matcha already an extremely popular flavor in Asia, the new biscuits are likely to appeal to those who enjoy the taste of the sweet green tea powder.

The new Green Tea Biscuits are drop biscuits that differ in both size and texture from the biscuits served at KFC restaurants in the US. The new biscuits also feature a sweet matcha flavor that comes from the addition of real green tea powder. To accompany the new biscuits, customers can order dishes such as scrambled eggs and macaroni as part of a current breakfast promotion.

With the demand for matcha-flavored products continuing to grow in Asia and abroad, these new buns demonstrate a unique way that chains can incorporate the flavor into their dishes.

Matcha-flavored Products
The demand for matcha-flavored products is growing both in Asia and abroad, creating opportunities for chains to incorporate this popular flavor into their dishes.
Expanding Bakery Options
Expanding bakery options allows fast food chains to cater to a wider variety of customer preferences and tap into the growing breakfast market.
Localized Menu Offerings
Customizing menu options to suit regional tastes, such as adding Green Tea Biscuits to the menu in Hong Kong, can attract and retain customers.

Sectors Adopting This

Fast Food
Fast food chains can innovate their menus by incorporating matcha-flavored products and expanding their bakery options to cater to changing customer preferences.
Bakery
Bakeries can explore incorporating matcha as a unique flavor into their products, capitalizing on the growing popularity of matcha-flavored items.
Hospitality
Hotels and restaurants can enhance their breakfast offerings by adding matcha-flavored items like Green Tea Biscuits, appealing to customers seeking unique and trendy dining experiences.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 29%
Freshness 8%