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Tradition Tech

Indian technology skews toward existing cultural practices

Implications - Technology has become fairly central to North American culture, effecting everything from how consumers communicate, to the way they seek transportation. A different approach is employed in emerging markets like India, where technology is being used to aid in existing cultural practices, as opposed to forming new ones. This speaks to the value of tradition and a desire to meet old practices with new in emerging markets.
Workshop Question - What facets of technological trends from emerging markets apply to your target demographic?
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
159,199 Total Clicks
Date Range:
Sep 15 — Feb 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Mini Modern Metropolis Taxis
Mini Modern Metropolis Taxis
The i100 Auto Rickshaw Offers Safety and Stability on the Street
The level of traffic congestion in major cities around the world has sparked a need for more flexible transportation options like the i100 auto rickshaw seen here. Designed by Johnny Cho, the i100... MORE
Agricultural-Business Connection Platforms
Agricultural-Business Connection Platforms
NinjaCart Aims to Reduce Food Waste in India
NinjaCart is an Indian start-up company that aims to help local farmers by growing their sales and making relationships with businesses. The start-up aims to help both sides of the transaction,... MORE
Agriculture-Inspired Literacy Apps
Agriculture-Inspired Literacy Apps
This App Helps Rural Farmers Make Informed Decisions
‘AgriApp’ is a clever new program that is designed to help rural farmers better adapt to modern technology. According to a recent government study, India’s rural populations has... MORE
Local Fisherman Apps
Local Fisherman Apps
This Fishing App Helps Indian Fishermen Access Information
The Fisher Friend Mobile Application (FFMA) is a fishing app that is designed to make fishing safer and more informed for fishermen. Developed by the MS Swaminathan Research Foundation in India, the... MORE
Traditional Bartering Apps
Traditional Bartering Apps
The 'Let's Barter' App Lets You Trade Products and Services
‘Let’s Barter’ is a new smartphone app whose name is fairly self-explanatory, in that it is designed to encourage people to go about trading and bartering their goods and services... MORE
Cloud-Based Driving Documents
Cloud-Based Driving Documents
DigiLocker Enables Digital Driver's License and Registration
Using an online cloud storage system, Indian citizens can upload their digital driver’s license and vehicle registration forms. DigiLocker is a free and secure service partnered with the... MORE

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