Indian technology skews toward existing cultural practices
Implications - Technology has become fairly central to North American culture, effecting everything from how consumers communicate, to the way they seek transportation. A different approach is employed in emerging markets like India, where technology is being used to aid in existing cultural practices, as opposed to forming new ones. This speaks to the value of tradition and a desire to meet old practices with new in emerging markets.
Workshop Question - What facets of technological trends from emerging markets apply to your target demographic?
Trend Themes
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Cultural Technology — Technology is being used to aid in existing cultural practices, as opposed to forming new ones, particularly in emerging markets like India.
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Rural Literacy Technology — Creative technologies are being introduced to combat illiteracy in rural communities, allowing for more informed decision making for those in the agriculture industry.
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Bartering Apps — The latest smartphone technologies are being used to facilitate and streamline a very old-school way of doing business that is slowly but surely coming back into fashion.
Industry Implications
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Smart Agriculture — Technology is being integrated into agriculture in emerging markets like India to modernize and streamline traditional farming practices.
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Transportation and Logistics — Innovative transportation solutions like lightweight auto rickshaws and digital driving documents are making commutes safer and more efficient in cities around the world.
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Food Industry — Start-ups like NinjaCart are connecting farmers and businesses through data-driven solutions to help grow sales, reduce waste, and sustain economic roles and costs in the supply chain.
