Category
Tech
Delegated Interfaces
Trend cluster
Category
Tradition
Tech
Indian technology skews toward existing cultural practices.
2.3
Trend score
Trend
What is the Tradition Tech trend?
Tradition Tech: Technology has become fairly central to North American culture, effecting everything from how consumers communicate, to the way they seek transportation. A different approach is employed in emerging markets like India, where technology is being used to aid in existing cultural practices, as opposed to forming new ones. This speaks to the value of tradition and a desire to meet old practices with new in emerging markets.
Trend themes
Themes within the Tradition Tech trend
Three behaviours holding the trend together01
Cultural Technology
Technology is being used to aid in existing cultural practices, as opposed to forming new ones, particularly in emerging markets like India.
02
Rural Literacy Technology
Creative technologies are being introduced to combat illiteracy in rural communities, allowing for more informed decision making for those in the agriculture industry.
03
Bartering Apps
The latest smartphone technologies are being used to facilitate and streamline a very old-school way of doing business that is slowly but surely coming back into fashion.
Industry implications
What the Tradition Tech trend means for industry
Where the trend changes the playbookFor
Smart Agriculture
Technology is being integrated into agriculture in emerging markets like India to modernize and streamline traditional farming practices.
For
Transportation and Logistics
Innovative transportation solutions like lightweight auto rickshaws and digital driving documents are making commutes safer and more efficient in cities around the world.
For
Food Industry
Start-ups like NinjaCart are connecting farmers and businesses through data-driven solutions to help grow sales, reduce waste, and sustain economic roles and costs in the supply chain.
Workshop question
What facets of technological trends from emerging markets apply to your target demographic?
Trend signals
Trend signals for Tradition Tech
Trend score 2.3 out of 10, from popularity 33%, activity 30%, freshness 8%.
Popularity33%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
Asia-Pacific
Evidence
Examples of the Tradition Tech trend
6 featured examples from Sep 17, 2015 to Feb 15, 2017CategoryAutos
Mini Modern Metropolis Taxis
The i100 Auto Rickshaw Offers Safety and Stability on the Street
The i100 auto rickshaw addresses the growing need for more flexible and efficient urban transportation services in crowded cities.
CategoryEco
Agricultural-Business Connection Platforms
NinjaCart Aims to Reduce Food Waste in India
NinjaCart's platform presents opportunities for disruptive innovation in agriculture by bridging the gap between farmers and businesses and optimizing supply chains.
CategoryTech
Agriculture-Inspired Literacy Apps
This App Helps Rural Farmers Make Informed Decisions
Disruptive innovation opportunities in developing tech solutions to improve literacy rates in rural communities.
CategoryTech
Local Fisherman Apps
This Fishing App Helps Indian Fishermen Access Information
Developers can seize opportunities to create innovative fishing apps that cater to the needs of fishermen and enhance their safety and productivity.
CategoryTech
Traditional Bartering Apps
The 'Let's Barter' App Lets You Trade Products and Services
Businesses specializing in mobile app development can capitalize on the trend of bartering, which offers opportunities to develop asynchronous communication, geolocation functiona…
CategoryAutos
Cloud-Based Driving Documents
DigiLocker Enables Digital Driver's License and Registration
The transportation industry can explore the opportunities of adopting cloud-based storage systems and digital identification to streamline processes and increase efficiency.
