While Soreen's Lunchbox Loaves already come in a fun assortment of flavors from orange fruit to apple cinnamon and banana, the brand recently launched two new festive flavors for this year's Halloween celebrations.
Soreen's Lunchbox Loaves are bit-sized baked malt loaves that are made with simple ingredients like milk, wheat, flour and barley.
For Halloween, Soreen launched two new flavors, Toffee Apple and Chocolate & Blood Orange. The packs contain five individually wrapped loaves, which helps them live up to their name as excellent lunch companions. Rather than sending kids to school with a lunchbox full of unhealthy, sugary snacks, these loaves make it easy to treat kids to the flavors of the season in a way that also supplies a healthy amount of protein, fiber and energy.
Key Themes Behind This Trend
- Halloween Lunchbox Snacks
- New seasonal flavors for healthy, easy-to-pack lunches present opportunities for brands to create Halloween-themed snack options.
- Bite-sized Snacks
- Small, individually-wrapped snacks are convenient and healthy, presenting opportunities for brands to create and market these types of products in different flavors and varieties.
- Seasonal Flavors
- Creating limited-time seasonal flavors for existing products or launching new seasonal snacks can leverage customer's seasonal excitement and drive sales.
Where This Applies
- Food and Beverage
- Brands can innovate by creating healthier, seasonal options for lunchbox snacks or launching bite-sized versions of favorite treats.
- Packaging
- Individually wrapped, pint-sized snacks can provide opportunities for brands to uniquely brand packaging or create eco-friendly packaging options.
- Retail
- Retailers can market these types of snacks as healthy and easy-to-pack lunch or workday snacks that come in fun seasonal flavors.
