Mr Kipling Chocolate & Orange Slices Have a Tasty Seasonal Profile
Michael Hemsworth — September 13, 2023 — Lifestyle
Mr Kipling Chocolate & Orange Slices are being added to the brand's portfolio by Premier Foods as a Halloween-themed product perfect for giving dessert or snack time a seasonal twist.
The cake slices feature chocolate and orange-flavored sponge cakes that are individually wrapped, which allows for easy portioning from home or enjoyment out of the house. The cakes are slated to arrive in the UK starting September 18, 2023 at a variety of grocery stores, convenience stores and wholesale retailers, and will come in six-packs priced at £2. The snack cakes build on the popularity of chocolate and citrus flavors amongst consumers in the UK.
Global Marketing Director for Sweet Treats at Premier Foods Naomi Shooman spoke further on the Mr Kipling Chocolate & Orange Slices saying, "Building on the growing success of the chocolate and orange flavour in cakes, the Mr Kipling Chocolate & Orange Slices are set to meet demand for this flavour profile at Halloween. Stocking the product alongside the wider Mr Kipling and Cadbury cake Halloween range will help retailers appeal to all ages and occasions – from trick or treating through to celebrations with friends and family.”
The cake slices feature chocolate and orange-flavored sponge cakes that are individually wrapped, which allows for easy portioning from home or enjoyment out of the house. The cakes are slated to arrive in the UK starting September 18, 2023 at a variety of grocery stores, convenience stores and wholesale retailers, and will come in six-packs priced at £2. The snack cakes build on the popularity of chocolate and citrus flavors amongst consumers in the UK.
Global Marketing Director for Sweet Treats at Premier Foods Naomi Shooman spoke further on the Mr Kipling Chocolate & Orange Slices saying, "Building on the growing success of the chocolate and orange flavour in cakes, the Mr Kipling Chocolate & Orange Slices are set to meet demand for this flavour profile at Halloween. Stocking the product alongside the wider Mr Kipling and Cadbury cake Halloween range will help retailers appeal to all ages and occasions – from trick or treating through to celebrations with friends and family.”
Trend Themes
1. Chocolate and Orange-flavored Cake - The Mr Kipling Chocolate & Orange Slices tap into the popularity of chocolate and citrus flavors in the UK, offering a seasonal twist to dessert or snack time.
2. Individually Wrapped Portioned Cakes - Mr Kipling's individually wrapped cake slices provide convenience and flexibility for consumers who want to enjoy the Halloween-themed treats at home or on the go.
3. Growing Demand for Seasonal Treats - The introduction of Mr Kipling Chocolate & Orange Slices during Halloween caters to the increasing consumer demand for seasonal products that offer a unique and festive experience.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the popularity of chocolate and citrus flavors by developing new seasonal products that integrate these flavors in a creative way.
2. Snack Foods - Snack food companies can explore the concept of individually wrapped, portioned cakes to meet the growing demand for convenient and on-the-go snacks with a seasonal twist.
3. Retail - Retailers can leverage the trend of seasonal treats by stocking and promoting products like Mr Kipling Chocolate & Orange Slices alongside other Halloween-themed treats, appealing to a wide range of customers.
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