The Mr Kipling Toffee Apple Pies are launching from the Premier Foods-owned brand to offer consumers with an autumnal way to satiate their craving for baked goods. The pies come in packs of six and feature a premium pastry that's filled with apple along with the sweet flavor of toffee to make them ideal as a portioned dessert. The pies are priced at £1.50 a pack and are joining the brand's existing treats range.
Brand Director for Sweet Treats at Premier Foods Mathew Bird commented on the new Mr Kipling Toffee Apple Pies saying, "With Halloween just around the corner, consumers will be keen to make the most of seasonal occasions over the coming months. Shoppers will have more chances to mark this Halloween with loved ones, be that at home or out and about, so our range of returning favourites, alongside our new Toffee Apple Pies from Mr Kipling, offer the ideal treat. The latest addition will help retailers target an even broader range of consumers, as the pies and tarts sector is traditionally enjoyed by post-family shoppers."