Holiday targeted company Christmas Kitsch has taken everybody’s favorite holiday candy and given it a misleading twist.
These nontraditional sweets may look like the lovable sweet candy on the outside, but after one lick, one may want to reconsider their trust in candy marketing. A Christmas Kitsh candy cane looks like the typical red and white peppermint stick, but has the misleading taste of bacon. Other mischievous flavors provided by this crafty company would be the green and white cane that come in either a wasabi flavoring or dill pickle. Yum.
Hang these interestingly flavored canes on your tree or give them as a prank reward for a curious child that got into their gifts too early.
Key Themes Behind This Trend
- Prank-themed Treats
- Christmas Kitsch's prank candy canes prove that there is a market for non-traditional, surprise flavors in the confectionery sector.
- Misleading Food Marketing
- Consumers are becoming more skeptical of food labeling and seeking out unexpected flavors for a novel experience.
- Novelty Food Gifting
- Unique and unconventional treats are becoming more popular as gifts for special occasions or as fun, unexpected treats for friends and family.
Where This Applies
- Confectionery
- Opportunities exist for candy companies to create new and innovative flavor combinations and label them in misleading ways, catering to the demand for surprise and novelty.
- Food Gifting
- Companies that offer quirky and unconventional edible gifts have the potential to tap into the growing market for creative and unique gift ideas.
- E-commerce
- The convenience and accessibility of online marketplaces make them the ideal platforms for businesses to market and sell their unusual food products, making unconventional treats accessible to a wider audience.
