Emerging markets, specifically India, integrate tech that focuses on limitation
Implications - An interesting approach to cost-saving and streamlining, the Indian tech industry is moving toward subtractive device features -- such as limited data or refurbishing vs. purchasing anew. This is a divergent practice to the excess-is-best approach North American countries employ toward technology that indicates a consumer needs-based development process.
Workshop Question - What counter movement is currently flying under the radar that you could be tapping into?
Trend Themes
-
Subtractive Device Practice in Tech Industry — The move towards Subtractive Device (limiting data or refurbishing vs purchasing anew) in emerging markets presents an opportunity for companies to adopt a similar approach to cost-saving and environmental sustainability.
-
Offline-only Smartphones — This approach by Xiaomi enables retailers to compete on pricing in-store which offers customers access to quality Chinese smartphones.
-
Refurbished Smartphone Sales — With the high demand for affordable phones, Amazon India selling refurbished smartphones provides a platform for accessible and environmentally sustainable solutions to customers.
Industry Implications
-
Mobile Phone Industry — As trends in emerging markets reshape practices, mobile phone manufacturers and carriers globally can leverage lessons to bring cost-effective solutions to their customers while expanding their businesses.
-
Environmental Sustainability Industry — Tech innovations in the Indian market prove to have an indirect positive impact on the environment, which could spark disruption amongst businesses focused on environmental sustainability.
-
E-commerce Industry — As Amazon India competes with other e-commerce companies to sell refurbished smartphones, this could lead to disruption in the industry by offering accessible solutions to customers at lower prices.
4 Featured, 35 Examples:
62,101 Total Clicks
Date Range:
Feb 16 — Nov 16
Trending:
Mild
Consumer Insight Topics:
