Campfire Snack Syrups

Sweetbirds Offer Consumers The Taste of S'more Sandwiches In a Sweetener

S'mores is a beloved campfire snack that many consumers enjoy making rustically by a fire during the summer season, and food brand Sweetbird has put together a syrup for desserts and drinks inspired by the treat. The syrup is able to capture the taste of marshmallows, chocolate and graham crackers all in one with an undertone of smokey aroma to authentically recreate the dessert in a new format.

The syrup provides a large flavor profile that captures the essence of the dessert in a much lighter and potent format. The syrup is designed to make the taste of S'mores a year-round flavor that can be added to drinks such as coffees, hot chocolates and lattes as well as baked goods.

The syrup is made using natural ingredients and is certified vegan.

Campfire-inspired Syrups
The creation of campfire-inspired syrups unlocks new possibilities for enhancing the flavor profiles of desserts and beverages.
Year-round S'mores Flavor
The year-round availability of the S'mores flavor opens up opportunities for brand extensions in the food and beverage industry.
Vegan Alternatives
The use of vegan ingredients in the syrup meets the growing demand for plant-based options in the food and beverage sector.

Who This Affects Most

Food and Beverage
The food and beverage industry can explore incorporating campfire-inspired syrups into their product offerings to create unique and enticing flavors.
Coffee and Specialty Beverages
Coffee shops and specialty beverage establishments can leverage the year-round s'mores flavor to attract customers and differentiate their offerings.
Bakery and Confectionery
Bakeries and confectioneries can incorporate the campfire-inspired syrup into their products, such as cakes, pastries, and ice creams, to provide a nostalgic twist to their offerings.
SCORE
1.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 12%
Freshness 8%

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