Trend cluster
Category

Serenity
Destination

Mental health retreats signify de-stigmatization.

Modernized Active HomesZen Office InteriorsInviting Mental Health ClinicsRejuvenating Forest Retreats

Trend

What is the Serenity Destination trend?

Serenity Destination: Mental health retreats are increasing in popularity, specifically in areas like Japan where the idea of mental serenity is as big a priority as physical wellness. The practice is becoming more productionized in modern times through mental health retreats that make holistic relaxation a part of the 360-degree view of health.

Trend themes

Themes within the Serenity Destination trend

Three behaviours holding the trend together
01

Mental Health Retreats

Holistic relaxation opportunities present a space for people to prioritize and maintain their mental wellness in an increasingly stressful society.

02

Zen/Active home designs

Designing environmentally friendly homes that prioritize occupant health through wellness-oriented features is fast becoming a popular trend in the housing industry.

03

Calm mental health clinics

Designing contemporary mental health clinics with calming, inviting aesthetics can help eradicate the stigma attached with mental health and encourage patients to prioritize their mental wellness.

Industry implications

What the Serenity Destination trend means for industry

Where the trend changes the playbook
For

Tourism and Wellness

Tourism and Wellness businesses can use the rising trend of Mental Health Retreats to create unique experiences that relax guests and prioritize their mental wellness.

For

Eco-Friendly Houses

Builders and Architects can look to designing sustainable and minimalist Active Houses or Passive Houses for a more health and eco-conscious population.

For

Healthcare design

Designers and healthcare institutions can learn from the trend of designing Calm Mental Health Clinics to create inviting spaces that prioritize the mental wellness of patients.

Workshop question

What is your brand doing to alleviate stress and anxiety for your consumer?

Trend signals

Trend signals for Serenity Destination

Trend score 4.9 out of 10, from popularity 68%, activity 72%, freshness 8%.

Popularity68%
Activity72%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa