Category
Lifestyle
Assisted Choices
Trend cluster
Category
Bodily
DeTECHtion
Gamified health in Japan moves beyond monitoring.
3.8
Trend score
Trend
What is the Bodily DeTECHtion trend?
Bodily DeTECHtion: Gamified technology in the health industry has just hit the mainstream in North America. In Japan, the idea of monitoring the self goes a step further with detection technology dedicated to various areas of health. This shows an equally effective and engaging way to use gamification that skews more toward sensibility than novelty.
Trend themes
Themes within the Bodily DeTECHtion trend
Three behaviours holding the trend together01
Gamified Health Monitoring
Gamified technology is employed to monitor bodily processes to effectively promote sensibility in the health industry.
02
Personalized Health Devices
There is a growing market for personalized health devices that are specifically designed to combat allergies.
03
Neurofeedback Technology
Neurofeedback technology allows for the implantation of memories, allowing for potential treatment of neurological and psychiatric disorders.
Industry implications
What the Bodily DeTECHtion trend means for industry
Where the trend changes the playbookFor
Healthcare
Gamification and personalized devices are predicted to be the primary drivers of innovation in the healthcare industry.
For
Aging Care
The increasing aging population presents vast opportunities for innovation in the care-taking sector with wearable tech and personalized devices.
For
Mental Health
The development of neurofeedback technology may potentially bring about ground-breaking developments in the treatment of neurological and psychiatric disorders.
Workshop question
How can your brand help consumers reach their goals in a way that's enjoyable?
Trend signals
Trend signals for Bodily DeTECHtion
Trend score 3.8 out of 10, from popularity 56%, activity 50%, freshness 8%.
Popularity56%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
Asia-Pacific
Evidence
Examples of the Bodily DeTECHtion trend
4 featured examples from Oct 14, 2015 to Jul 4, 2016CategoryLife-Stages
Defecation-Predicting Devices
This Smart Pants Gadget Tells Its Wearer When to Go to the Washroom
Disruptive innovation opportunity: Develop cutting-edge healthcare technologies that integrate smart wearables, AI, and IoT to improve patient monitoring, diagnostics, and overall…
CategoryLifestyle
Hay Fever-Fighting Devices
This Personal Micro-Current Stick Helps Those With a Pollen Allergy
The healthcare industry can explore the development of personalized micro-current devices for various medical conditions, not limited to hay fever relief.
CategoryLifestyle
Allergy-Detecting Temporary Tattoos
A Restaurant in Japan Tests Foreigners Reaction to Buckwheat
The food industry can benefit from the trend towards creating allergy-detecting products by developing new solutions for detecting allergens in food.
CategoryUnique
Artificial Memory Implants
'Neurofeedback' Allows False Memories to Be Added to the Brain
The neuroscience industry can capitalize on the development of neurofeedback technology to enhance understanding and treatment of the brain.
