Category
Lifestyle
Assisted Choices
Trend cluster
Category
Streamlined
Sustenance
Initiatives target issues such as food security and waste in India.
3.4
Trend score
Trend
What is the Streamlined Sustenance trend?
Streamlined Sustenance: With the proliferation of mobile technology in emerging markets changing the way much of the world conducts business, several public and private initiatives based in India seek to eliminate issues related to food and water, providing platforms and services that do everything from streamlining access to clean drinking water to ensuring a restaurant produces as little food waste as possible. This shift demonstrates that as tech innovations become increasingly accessible in emerging markets, consumers are eager to incorporate them into solutions for local and regional challenges.
Trend themes
Themes within the Streamlined Sustenance trend
Three behaviours holding the trend together01
Tech Innovations in Emerging Markets
As mobile technology becomes more accessible in emerging markets, solutions are being created to eliminate local and regional challenges, such as food and water insecurity in India.
02
Community-based Food Sharing
Sharing uneaten food through community fridges, food ATMs, and trust-based food shops not only reduces food waste but also supports those who are struggling with hunger and malnutrition.
03
Sanitation Solutions with Social and Environmental Impact
Sanitation solutions that have social and environmental impact, such as water-filtering toilets and social public restrooms, address the pressing issues of open defecation, lack of access to clean water, and privacy concerns in India.
Industry implications
What the Streamlined Sustenance trend means for industry
Where the trend changes the playbookFor
Technology
Emerging markets present business opportunities for tech companies to create solutions that solve local and regional challenges such as food and water insecurity.
For
Food and Beverage
Food and beverage businesses can reduce food waste and support local communities by implementing initiatives such as communal refrigerators and donating excess food.
For
Environmental and Social Responsibility
Businesses can make a positive contribution to the environment and society by developing solutions that address the pressing issues of sanitation, water management, and basic human needs.
Workshop question
What aspects of your industry could be streamlined to further reduce your carbon footprint?
Trend signals
Trend signals for Streamlined Sustenance
Trend score 3.4 out of 10, from popularity 51%, activity 44%, freshness 8%.
Popularity51%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
Asia-Pacific
Evidence
Examples of the Streamlined Sustenance trend
6 featured examples from Feb 6 to Aug 20, 2016CategoryArt & Design
Social Public Restrooms
Rohan Chavan's 'The Light Box Restroom for Women' is a Safe Space
There is an opportunity to transform public restrooms with innovative designs that promote socializing and improve safety
CategoryLifestyle
Trust-Based Food Shops
The #iDTrustShop is a Public Fridge that Uses the Honor System as Payment
Implementing trust-based payment systems in retail stores to encourage consumer honesty and convenience.
CategorySocial Good
Charitable Food ATMs
This Free Food Fridge is Operated by a Local Church in West Delhi, India
Nonprofit organizations can explore the opportunity to create and manage free food fridges or ATMs to help address hunger in their communities.
CategoryLifestyle
Community-Supporting Fridges
This Restaurant Owner is Donating Uneaten Food to the Hungry
Restaurants can implement communal fridges to repurpose leftover food and support their local communities.
CategorySocial Good
Water-Filtering Toilets
The Self-Generated Facilities are a Sanitation Solution for Indians
The sanitation industry can explore opportunities to incorporate water-filtering toilets into its solutions, enhancing access to clean water and improving public health.
CategoryWorld
Water Supply-Monitoring Apps
The 'Water Monitor' App Tracks Water Supplies in Urban Southern India
Water monitoring apps can help property management companies keep tabs on water supply and consumption trends.
