Initiatives target issues such as food security and waste in India
Implications - With the proliferation of mobile technology in emerging markets changing the way much of the world conducts business, several public and private initiatives based in India seek to eliminate issues related to food and water, providing platforms and services that do everything from streamlining access to clean drinking water to ensuring a restaurant produces as little food waste as possible. This shift demonstrates that as tech innovations become increasingly accessible in emerging markets, consumers are eager to incorporate them into solutions for local and regional challenges.
Workshop Question - What aspects of your industry could be streamlined to further reduce your carbon footprint?
Trend Themes
1. Tech Innovations in Emerging Markets - As mobile technology becomes more accessible in emerging markets, solutions are being created to eliminate local and regional challenges, such as food and water insecurity in India.
2. Community-based Food Sharing - Sharing uneaten food through community fridges, food ATMs, and trust-based food shops not only reduces food waste but also supports those who are struggling with hunger and malnutrition.
3. Sanitation Solutions with Social and Environmental Impact - Sanitation solutions that have social and environmental impact, such as water-filtering toilets and social public restrooms, address the pressing issues of open defecation, lack of access to clean water, and privacy concerns in India.
Industry Implications
1. Technology - Emerging markets present business opportunities for tech companies to create solutions that solve local and regional challenges such as food and water insecurity.
2. Food and Beverage - Food and beverage businesses can reduce food waste and support local communities by implementing initiatives such as communal refrigerators and donating excess food.
3. Environmental and Social Responsibility - Businesses can make a positive contribution to the environment and society by developing solutions that address the pressing issues of sanitation, water management, and basic human needs.
