Designer Maria Ponomareva created these adorably unique labels for the Honey+Berries line of creamed honey and dried fruits.
Each label perfectly reflects the product by using an animated fruit and dressing it up in a honey bee consume. This theme allowed the designer to give each fruit its own personality, which is evident in the character representation. For example, the jar of strawberry honey features a cartoon strawberry dressed in a bee consume jamming out with some retro-styled headphones.
By giving each honey its own persona based on flavor, this Honey+Berries packaging attracts consumers to its products with a sense of curiosity. By making each flavor the focal point of the label, the packaging ensures that consumers don't have to search or wonder what exactly the product is.
Personified Fruit Labels
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