Courtney Scharf Reflects on Lowbrow Alcohol Branding

 - Aug 1, 2014
In an interesting move in alcohol branding, wine packaging is seeing what Courtney Scharf refers to as the beerification of wine. The Trend Hunter Research Advisor and Editor discusses the blending of worlds in order to make wine less pretentious in her favorite drink packaging examples she's seen on the site.

In what is essentially a lowbrow edition of a classy product, Underwood's ghost packaging is not only a more eco-friendly way to package wine, its alcohol branding also nails this trend on the head. Rather than bringing a full bag of wine on your next camping trip, these single-serve vino pouches are like a Capri Sun variation on wine packaging. Or in the new version of Redbull vodka (because it mixes caffeine and alcohol), you can now purchase canned coffee wines.