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Premiumized Container

Luxury-seeking consumers opt for products encased in glass packaging

Implications - Gaining awareness of the toxic effects of chemicals seeping into their foods, beverages and beauty products, consumers seeking a more premium experience are reaching for items with glass packaging as a safer and, ultimately, chicer alternative. Optimized to fit in well with both eco-conscious and minimalist aesthetics, this shift towards glass containers offers both brands and consumers the opportunity to convey a more premium lifestyle message.
Workshop Question - How does your branding lend itself to your consumer demographic's general aesthetic?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
99,432 Total Clicks
Date Range:
Jun 16 — Nov 16
Trending:
Warm
Consumer Insight Topics:

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