Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Premiumized
Container
Luxury-seeking consumers opt for products encased in glass packaging.
4.1
Trend score
Trend
What is the Premiumized Container trend?
Premiumized Container: Gaining awareness of the toxic effects of chemicals seeping into their foods, beverages and beauty products, consumers seeking a more premium experience are reaching for items with glass packaging as a safer and, ultimately, chicer alternative. Optimized to fit in well with both eco-conscious and minimalist aesthetics, this shift towards glass containers offers both brands and consumers the opportunity to convey a more premium lifestyle message.
Trend themes
Themes within the Premiumized Container trend
Three behaviours holding the trend together01
Shift towards glass packaging
Consumers seeking premium experiences are choosing items with glass packaging as a safer and more chic alternative creating an opportunity for brands to promote a more luxurious message.
02
Sustainable food packaging
Restaurants like Ancolie are providing sustainable packaging for their take away meals with custom-shaped reusable glass jars that come with added exchange programs to encourage more eco-friendly food options.
03
Herbal-based skincare
Mullein & Sparrow's herbal-based facial steams offer an alternative to traditional facial care products that are applied on sensitive skin, therefore, opening up opportunities to cater to those with skin sensitivities and allergies.
Industry implications
What the Premiumized Container trend means for industry
Where the trend changes the playbookFor
Packaging Industry
The shift towards glass packaging highlights the growing demand for safer and more premium alternatives for food and beauty items.
For
Sustainable Food Industry
Sustainable packaging for takeout meals offer restaurants the opportunity to provide more eco-friendly food options while reducing the carbon footprint of the food industry.
For
Natural Skincare Industry
Herbal-based skincare products cater to the growing consumer demand for products with natural ingredients and offer opportunities to create skincare lines for those with sensitive skin or allergies.
Workshop question
How does your branding lend itself to your consumer demographic's general aesthetic?
Trend signals
Trend signals for Premiumized Container
Trend score 4.1 out of 10, from popularity 54%, activity 62%, freshness 8%.
Popularity54%
Activity62%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Premiumized Container trend
5 featured examples from Jun 2 to Nov 16, 2016CategoryLifestyle
Herbaceous Facial Products
Mullein & Sparrow's Facial Steam Blends Organic Herbs to Detoxify Skin
The beauty and cosmetics industry can explore the incorporation of organic herbs in their skincare lines to cater to the growing demand for natural and detoxifying products.
CategoryLifestyle
Landscape-Inspired Water Bottles
The 'Puro' Water Bottles are Inspired by Nature
Material innovation in the packaging of premium beverages is needed to create attractive, high-end products.
CategoryLifestyle
Gourmet Jar Meals
Anocolie Offers Sustainably Seasonal Foods Packaged in Reusable Glass Jars
Restaurants and other food service businesses can improve their sustainability efforts by adopting reusable, eco-friendly packaging and promoting related initiatives.
CategoryEco
Glass Confectionery Bottles
Hagelswag Packages Its Cocoa Nibs in Reusable Glass Chocolate Bottles
The food packaging industry can explore sustainable options like reusable glass bottles to reduce plastic waste and appeal to environmentally conscious consumers.
CategoryLifestyle
Artisanal Vanilla Collections
These Vanilla Products are Accommodating of Dietary Restrictions
The food and beverage industry can innovate by offering alternative, organic options for food staples such as vanilla extract and vanilla beans.
