There's something very contemporary about the design of these black and white chocolate boxes that isn't totally obvious with an up-close glance. The use of plain white in packaging has increased to communicate purity and flawlessness, and the minimalism of the two contrasting tones is crisp and bold. The graphic logo is clear and punchy, but there's something about the style of it that's extra modern.
With any distance from COCO Chocolate packaging, the eyes will often jumble the appearance of the letters into monochromatic pixels. This makes the branded sleeves look like they're featuring large QR codes. Similarly, a removed view of the open box of chocolates has the rows of cocoa confections resembling the same visual effect, for a subtly digital-looking dessert.
What's Driving This Trend
- Black and White Packaging
- There is a trend towards using black and white packaging to communicate modernity and simplicity.
- Minimalist Design
- Minimalistic designs are growing in popularity in packaging to showcase a clean and bold aesthetic.
- Illusionary QR Codes
- Incorporating visual illusions, such as QR code-like patterns, in packaging design adds a modern and digitally inspired element.
Who This Affects Most
- Food and Beverage
- Black and white packaging trends can be adopted by the food and beverage industry to create a contemporary and visually striking product presence.
- Graphic Design and Printing
- The rising demand for black and white packaging and minimalist designs presents an opportunity for graphic design and printing industries to offer innovative and eye-catching solutions.
- Confectionery
- The use of illusionary QR codes and visually striking packaging can disrupt the confectionery industry by providing unique and modern chocolate box designs.
