Challenge Exposure

YouTube challenges breathe life into classic and emerging face-to-face games

Implications - YouTubers have tremendous influence on their audiences, which has led to many collaborations between content creators and companies. Challenge videos, which see many YouTubers trying out the same task on film, have provided all sorts of companies, but especially game and toy companies, with entertaining, viral exposure that's more readily received than sponsored content.
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
96,083 Total Clicks
Dec 14 - Jan 17
This Year and Untested
MarketingToysYouthLife-Stages
Featured Examples
Dinner-Eating Live Streams - The Diva of Afreeca TV Eats Dinner to a Live Audience on a Daily Basis
SCORE 5
Average 808 Clicks Pub: Dec 4, 14
Dinner-Eating Live Streams
The Diva of Afreeca TV Eats Dinner to a Live Audience on a Daily Basis
In South Korea there are live stream channels devoted to ‘mok-bang’ where you simply watch people eat. Using the Korean words for ‘eating’ and ‘broadcast,’ this... [More]
Giant Grilled Cheese Recipes - YouTube's HellthyJunkFood Created a Supersized Sandwich Recipe
SCORE 5.2
This Year and Warm 250 Clicks Pub: Jan 18, 17
Giant Grilled Cheese Recipes
YouTube's HellthyJunkFood Created a Supersized Sandwich Recipe
Over the past few years, there have been an influx of gourmet grilled cheese sandwich recipes released to satisfy those fixated by the foodie movement. At the same time, recipes inspired by... [More]
Water Helmet Challenges - YouTubers Markiplier and Rosanna Pansino Created the 'Wet Head Challenge'
SCORE 4.4
Average 187 Clicks Pub: Dec 5, 16
Water Helmet Challenges
YouTubers Markiplier and Rosanna Pansino Created the 'Wet Head Challenge'
Two popular YouTubers, Rosanna Pansino and Markiplier, recently competed in a game they call the ‘Wet Head Challenge.’ Released through Markiplier’s channel, the game involves, luck,... [More]
Spicy Food Challenges - Ivey and MattyBRaps Faced Off in a Hot Pepper Challenge on YouTube
SCORE 2.8
Mild 93 Clicks Pub: Dec 12, 16
Spicy Food Challenges
Ivey and MattyBRaps Faced Off in a Hot Pepper Challenge on YouTube
Hot pepper challenges have been popular on YouTube for sometime now, with people across the world uploading videos to prove their tolerance for spice. One such video that appeals to young teens... [More]
Quick Guessing Challenges - YouTubers 'Team Edge' Competed in a Game of 'The 5 Second Rule'
SCORE 2.1
Untested 110 Clicks Pub: Dec 5, 16
Quick Guessing Challenges
YouTubers 'Team Edge' Competed in a Game of 'The 5 Second Rule'
In a recent challenge video, the YouTubers in ‘Team Edge’—Bryan, J-Fred, and Matt—competed against one another in a game of ‘The 5 Second Rule.’ Far from a... [More]
Board Game Challenge Videos - YouTubers 'Team Edge' Faced Off in the 'Quelf Challenge'
SCORE 2
Untested 71 Clicks Pub: Dec 5, 16
Board Game Challenge Videos
YouTubers 'Team Edge' Faced Off in the 'Quelf Challenge'
The YouTubers from ‘Team Edge,’ Bryan, J-Fred, and Matt, recently competed against one another in the ‘Quelf Challenge.’ As the name implies, the Quelf Challenge involves... [More]
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