Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Challenge
Exposure
YouTube challenges breathe life into classic and emerging face-to-face games.
2.3
Trend score
Trend
What is the Challenge Exposure trend?
Challenge Exposure: YouTubers have tremendous influence on their audiences, which has led to many collaborations between content creators and companies. Challenge videos, which see many YouTubers trying out the same task on film, have provided all sorts of companies, but especially game and toy companies, with entertaining, viral exposure that's more readily received than sponsored content.
Trend themes
Themes within the Challenge Exposure trend
Three behaviours holding the trend together01
Challenge Videos
Challenge videos have provided companies, especially game and toy companies, with entertaining, viral exposure that's more readily received than sponsored content.
02
Fast-paced, Quick-thinking Games
Fast-paced, quick-thinking games like 'The 5 Second Rule' are becoming increasingly popular as a test of mental acuity.
03
Supersized Food
Recipes and videos featuring supersized food, such as the DIY Giant Grilled Cheese, are popular on YouTube and can be an innovative way for food companies to create engaging content.
Industry implications
What the Challenge Exposure trend means for industry
Where the trend changes the playbookFor
Entertainment
Challenge videos and viral content can be a powerful tool in shaping the landscape of the entertainment industry and engaging with audiences in new and exciting ways.
For
Gaming and Toys
Challenge videos featuring games and toys can provide companies with entertaining and viral exposure that engages viewers in a more organic way than traditional marketing avenues.
For
Food and Beverage
Supersized food videos and recipes can be a creative way for food and beverage companies to showcase their products and reach audiences in new and unconventional ways.
Workshop question
How do influencers play a role in your brand's marketing? Who would be a good fit for your brand?
Trend signals
Trend signals for Challenge Exposure
Trend score 2.3 out of 10, from popularity 44%, activity 18%, freshness 8%.
Popularity44%
Activity18%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Challenge Exposure trend
6 featured examples from Dec 4, 2014 to Jan 18, 2017CategoryLifestyle
Dinner-Eating Live Streams
The Diva of Afreeca TV Eats Dinner to a Live Audience on a Daily Basis
Platforms like Afreeca TV offer unique opportunities for content creators to earn virtual currency.
CategoryLifestyle
Giant Grilled Cheese Recipes
YouTube's HellthyJunkFood Created a Supersized Sandwich Recipe
Food establishments can capitalize on the popularity of gourmet grilled cheese sandwiches and create unique offerings to cater to the foodie movement.
CategoryLife-Stages
Water Helmet Challenges
YouTubers Markiplier and Rosanna Pansino Created the 'Wet Head Challenge'
The success of the 'Wet Head Challenge' highlights the potential for innovations in the toy industry, particularly with water toys.
CategoryLifestyle
Spicy Food Challenges
Ivey and MattyBRaps Faced Off in a Hot Pepper Challenge on YouTube
Disruptive innovation opportunity: Launch a product line of spicy snacks and sauces catering to the growing demand for spicy food challenges and spicy cuisine.
CategoryLife-Stages
Quick Guessing Challenges
YouTubers 'Team Edge' Competed in a Game of 'The 5 Second Rule'
The gaming industry can capitalize on the popularity of fast-paced guessing games and develop new titles that offer unique challenges.
CategoryLife-Stages
Board Game Challenge Videos
YouTubers 'Team Edge' Faced Off in the 'Quelf Challenge'
Manufacturers can capitalize on the rise of interactive board games by creating innovative and engaging game experiences.
