YouTube challenges breathe life into classic and emerging face-to-face games
Implications - YouTubers have tremendous influence on their audiences, which has led to many collaborations between content creators and companies. Challenge videos, which see many YouTubers trying out the same task on film, have provided all sorts of companies, but especially game and toy companies, with entertaining, viral exposure that's more readily received than sponsored content.
Workshop Question - How do influencers play a role in your brand's marketing? Who would be a good fit for your brand?
Trend Themes
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Challenge Videos — Challenge videos have provided companies, especially game and toy companies, with entertaining, viral exposure that's more readily received than sponsored content.
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Fast-paced, Quick-thinking Games — Fast-paced, quick-thinking games like 'The 5 Second Rule' are becoming increasingly popular as a test of mental acuity.
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Supersized Food — Recipes and videos featuring supersized food, such as the DIY Giant Grilled Cheese, are popular on YouTube and can be an innovative way for food companies to create engaging content.
Industry Implications
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Entertainment — Challenge videos and viral content can be a powerful tool in shaping the landscape of the entertainment industry and engaging with audiences in new and exciting ways.
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Gaming and Toys — Challenge videos featuring games and toys can provide companies with entertaining and viral exposure that engages viewers in a more organic way than traditional marketing avenues.
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Food and Beverage — Supersized food videos and recipes can be a creative way for food and beverage companies to showcase their products and reach audiences in new and unconventional ways.
6 Featured, 48 Examples:
139,273 Total Clicks
Date Range:
Dec 14 — Jan 17
Trending:
Untested
Consumer Insight Topics:
