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Hackable Lifestyle

Teens actively teach themselves life tips via quick online videos

Implications - One of the most self-taught generations to date, Gen Z in particular are demonstrating that the next evolution of maker culture lies in quick, bite-sized online videos that are easily digestible. As trust stays front of mind for digitally immersed teens, they begin seeking online tutorials and lifehacks crowdsourced from real people and relatable social media influencers when it comes to learning new tips and tricks. This proactive approach to self-help is in part a response to the shift away from overly detailed explanations towards highly visual and concise tutorials that make DIY less intimidating and also give room for freedom of experimentation and self-expression.

Workshop Question - What lifestyle trends go hand in hand with your brand and how can you leverage those to engage consumers?

SCORE 4.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 192,040 Total Clicks

Date Range: Aug 15 - Feb 18

Trending: This Year and Mild

Consumer Insight Topics: Pop Culture Art & Design Media DIY Youth Life-Stages Social Media

Featured Examples

DIY Smartphone Holograms - This Tutorial Shows You How to Make a Hologram with Your Phone

SCORE 6.9

Warm 13,291 Clicks Pub: Aug 5, 15

DIY Smartphone Holograms

This Tutorial Shows You How to Make a Hologram with Your Phone

British YouTube personality ‘Mrwhosetheboss’ recently released a DIY tutorial that shows users how to make a hologram with their smartphone. While the idea of projecting a holographic... [More]

DIY Rapper Sneakers - Blogger Shay Cherise Created DIY Yeezy Boots for Just $5

SCORE 6

Warm 1,210 Clicks Pub: Nov 7, 16

DIY Rapper Sneakers

Blogger Shay Cherise Created DIY Yeezy Boots for Just $5

DIY Yeezys started becoming popular after one Instagram user uploaded her $5 do-it-yourself version of Kylie Jenner’s knit Yeezy boots. Shay Cherise was able to remake $895 Yeezy boots by... [More]

Video-Based Recipe Apps - The CookReel Platform Allows Users to Upload Video Recipes

SCORE 3

Mild 297 Clicks Pub: May 17, 16

Video-Based Recipe Apps

The CookReel Platform Allows Users to Upload Video Recipes

For those who prefer visual cues over text-based instructions, CookReel provides a platform for publishing and discovering video recipes. With the rise of platforms such as Pintrest, there is a... [More]

DIY Breakfast Popsicles - Grace Helbig's Slopsicles Recipes Combine Breakfast Foods With Ice Pops

SCORE 2.7

Mild 195 Clicks Pub: Jul 31, 16

DIY Breakfast Popsicles

Grace Helbig's Slopsicles Recipes Combine Breakfast Foods With Ice Pops

These breakfast popsicles (or ‘slopsicles’) take refreshing and on-the-go breakfasts to a new level. Created and demonstrated by YouTuber and comedian Grace Helbig, the sloppy breakfast... [More]

Dorm Room Makeover Videos - Wayfair Offers Dorm Room Design Ideas on Its YouTube Channel

SCORE 2.9

Mild 129 Clicks Pub: Aug 22, 17

Dorm Room Makeover Videos

Wayfair Offers Dorm Room Design Ideas on Its YouTube Channel

The online furniture and decor store Wayfair released a video on its YouTube channel just before college students were off to start their first year in a dorm, and offered advice on how to create a... [More]

DIY Thermal Cameras - Adafruit's 3D-Printed Camera Project Teaches Programming and Electronics

SCORE 3

This Year and Mild 172 Clicks Pub: Feb 19, 18

DIY Thermal Cameras

Adafruit's 3D-Printed Camera Project Teaches Programming and Electronics

Adafruit’s DIY Arduino Thermal Camera is an intermediate level project for makers that involves 3D printing and the assembly of electronics. The 3D-printed camera boasts a design that... [More]