Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hackable
Lifestyle
Teens actively teach themselves life tips via quick online videos.
3.4
Trend score
Trend
What is the Hackable Lifestyle trend?
Hackable Lifestyle: One of the most self-taught generations to date, Gen Z in particular are demonstrating that the next evolution of maker culture lies in quick, bite-sized online videos that are easily digestible. As trust stays front of mind for digitally immersed teens, they begin seeking online tutorials and lifehacks crowdsourced from real people and relatable social media influencers when it comes to learning new tips and tricks. This proactive approach to self-help is in part a response to the shift away from overly detailed explanations towards highly visual and concise tutorials that make DIY less intimidating and also give room for freedom of experimentation and self-expression.
Trend themes
Themes within the Hackable Lifestyle trend
Three behaviours holding the trend together01
Quick and Bite-Sized Online Videos
Creating easily digestible online tutorial videos can cater to a growing action-oriented generation seeking more relatable and quick-paced communities.
02
Video-Based Instruction
Video-based instruction is gaining momentum for DIY learners and offers a more simple and streamlined approach for content creators.
03
Replicable Fashion Trends
DIYers can create and share replications of high fashion trends, allowing cost-effective and socially conscious fashion choices.
Industry implications
What the Hackable Lifestyle trend means for industry
Where the trend changes the playbookFor
E-Learning
E-learning platforms and creators can consider prioritizing digestible and concise material that takes advantage of visual-based instruction.
For
Food & Beverage
The food and beverage industry can take advantage of video-based instructions to inform and promote products to the growing audience of food bloggers and casual home cooks.
For
Home Decor
Home decor and furnishing companies can create engaging DIY content with potential customers in mind, inspiring dorm room makeovers and apartment redecorating for young and budget-conscious consumers.
Workshop question
What lifestyle trends go hand in hand with your brand and how can you leverage those to engage consumers?
Trend signals
Trend signals for Hackable Lifestyle
Trend score 3.4 out of 10, from popularity 57%, activity 36%, freshness 8%.
Popularity57%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Hackable Lifestyle trend
6 featured examples from Aug 5, 2015 to Feb 19, 2018CategoryArt & Design
DIY Smartphone Holograms
This Tutorial Shows You How to Make a Hologram with Your Phone
The smartphone accessory industry can capitalize on the DIY holographic projectors by partnering with YouTubers to feature their products in tutorial videos.
CategoryFashion
DIY Rapper Sneakers
Blogger Shay Cherise Created DIY Yeezy Boots for Just $5
Fashion retailers can take advantage of the DIY trend by offering affordable DIY kits, materials, or workshops to cater to the growing demand for designer-inspired fashion at a lo…
CategoryTech
Video-Based Recipe Apps
The CookReel Platform Allows Users to Upload Video Recipes
Opportunity to expand blog content by incorporating video recipes, attracting a wider audience.
CategoryLifestyle
DIY Breakfast Popsicles
Grace Helbig's Slopsicles Recipes Combine Breakfast Foods With Ice Pops
As the traditional breakfast food industry continues to evolve, there is potential for new products, like breakfast popsicles, to disrupt the market.
CategoryArt & Design
Dorm Room Makeover Videos
Wayfair Offers Dorm Room Design Ideas on Its YouTube Channel
Online platforms like Wayfair can leverage their product selection to cater to the needs of dorm room design.
CategoryTech
DIY Thermal Cameras
Adafruit's 3D-Printed Camera Project Teaches Programming and Electronics
The consumer electronics industry may benefit from incorporating customizable and educational projects like Adafruit's DIY Arduino Thermal Camera into their product lines to foste…
