One Gin is the Latest Creation from Bottled Water Brand One Water
Michael Hemsworth — April 13, 2017 — Social Good
References: foodbev
One Gin comes as the latest creation from the One Water brand that aims to offer consumers a libation that supports communities around the world. The One Gin is purported to be distilled at the Blackdown Distillery in Sussex and incorporates nine botanicals that have been sourced from around the world. The gin also incorporates sage that has been foraged from around the distillery property.
Speaking on the new product, Marketing Director for The One Brand, Ian Spooner, said, "For almost 12 years now, we’ve been selling bottled water and great tasting soft drinks, and using the profit to fund life-changing water projects in some of the world’s poorest communities.We are always seeking new ways to do this faster, but we have never considered a move into the world of alcoholic drinks… until now. Our hunt for growth sectors in the drinks market has led us into the exciting world of British gin."
The One Gin is currently being funded on Crowdfunder with the first batch of bottles expected to be launched this June.
Speaking on the new product, Marketing Director for The One Brand, Ian Spooner, said, "For almost 12 years now, we’ve been selling bottled water and great tasting soft drinks, and using the profit to fund life-changing water projects in some of the world’s poorest communities.We are always seeking new ways to do this faster, but we have never considered a move into the world of alcoholic drinks… until now. Our hunt for growth sectors in the drinks market has led us into the exciting world of British gin."
The One Gin is currently being funded on Crowdfunder with the first batch of bottles expected to be launched this June.
Trend Themes
1. Ethical Alcoholic Beverages - Brands can create a new category of ethical alcoholic beverages to support communities around the world.
2. Socially Responsible Distilleries - Distilleries can work towards being socially responsible by sourcing botanicals from communities around the world and supporting water projects in developing nations.
3. Crowdfunding for Social Good - Crowdfunding can be used as a tool to fundraise for social good projects like creating ethical alcoholic beverages.
Industry Implications
1. Beverage Industry - The beverage industry has the potential to innovate by creating a new category of ethical alcoholic beverages to support communities around the world.
2. Distillery Industry - Distilleries can be socially responsible by sourcing botanicals from communities around the world and supporting water projects in developing nations.
3. Crowdfunding Industry - Crowdfunding platforms can be used to fundraise for social good projects like creating ethical alcoholic beverages and support organizations working for the betterment of communities around the world.
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