What is the trend of coconut infused liqueurs?

The trend of adding coconut flavor to spirits opens up opportunities for innovative product packaging and healthy cocktail options.

What is the trend of playful bar additions?

The trend of playful and visually appealing liquor bottles can increase product appeal and boost sales.

What is the trend of healthy twist on cocktails?

The trend of creating cocktails with healthy ingredients like coconut water offers opportunities for a new, health-conscious market segment.

What are the implications for the liquor industry industry?

The liquor industry can continue to innovate by including more exotic and playful flavors in their products, while also considering health-conscious consumers.

What are the implications for the packaging industry industry?

The packaging industry has the opportunity to create visually appealing and unique liquor bottles that can attract consumers and increase brand recognition.

What are the implications for the health and wellness industry industry?

The health and wellness industry can partner with liquor companies to create cocktails that incorporate healthy ingredients, such as coconut water.

Caribbean Coconut Liqueurs : coconut rum

Caribbean Coconut Liqueurs

The Captain Morgan 'LocoNut' Coconut Rum Shot is Ideal for Summer

Michael Hemsworth — March 27, 2017 — Lifestyle

References: diageo & trndmonitor

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Coconut remains a popular flavor and ingredient for many consumers who like the exotic yet simple profile of the food, so the Captain Morgan 'LocoNut' coconut rum shot comes as a new way to enjoy it.

The Captain Morgan 'LocoNut' rum is infused with ample coconut flavor and comes packaged in a bottled that is designed to look like a cracked coconut. This makes the Captain Morgan 'LocoNut' rum a playful addition to a bar and a fun ingredient to utilize when making cocktails.

The Captain Morgan 'LocoNut' coconut rum shot is positioned as a libation that's ideal for enjoying with coconut water that puts a healthy spin on traditionally unhealthy cocktails. This speaks to consumers looking for a way to enjoy drinking without feeling as though they are making an unhealthy choice.

Trend Themes

Coconut Infused Liqueurs — The trend of adding coconut flavor to spirits opens up opportunities for innovative product packaging and healthy cocktail options.
Playful Bar Additions — The trend of playful and visually appealing liquor bottles can increase product appeal and boost sales.
Healthy Twist on Cocktails — The trend of creating cocktails with healthy ingredients like coconut water offers opportunities for a new, health-conscious market segment.

Industry Implications

Liquor Industry — The liquor industry can continue to innovate by including more exotic and playful flavors in their products, while also considering health-conscious consumers.
Packaging Industry — The packaging industry has the opportunity to create visually appealing and unique liquor bottles that can attract consumers and increase brand recognition.
Health and Wellness Industry — The health and wellness industry can partner with liquor companies to create cocktails that incorporate healthy ingredients, such as coconut water.

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