Busy consumer lifestyles are no longer leaving room for many breaks to be taken or snacks to be eaten, so the Awfully Good to Go cookies and chocolate are packaged with this in mind.
Snacking has become an inherently popular way for consumers, especially Millennials, to maintain their lifestyle without having to slow down their pace. The Awfully Good to Go packaging design focuses on this by providing a quick, convenient way to indulge in a snack treat while getting work done or commuting.
Designed by TSLA Design, the Awfully Good to Go cookies and chocolate packaging is simplistically emblazoned with the contents in bold font and accented with imagery of the delicious treats. This speaks to digital professionals on the hunt for products that are branded with their lifestyle and design tastes in mind.