Telecom companies offer specific problem-focused service
Implications - The fast pace of society calls for more instantaneous modes of communication -- such as IMs or video chatting -- leaving traditional telephones as a secondary choice. To beef up the appeal of telecommunications, telecom companies are focusing in on specific problems through plans. This agility and direct response to customer feedback is a key in the battle for an emotional connection with consumers.
Workshop Question - What additional feature or service could sweeten the deal for consumers who are on the fence for your product?
Trend Themes
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Specific Problem-focused Plans — Telecom companies are focusing on specific problems through plans to appeal to customers.
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Crowd-sourced Coverage Maps — Mobile service providers such as T-Mobile have released highly innovative crowdsourced coverage maps platforms to ensure reliable coverage for consumers.
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Mobile Internet Speed Apps — The Telecom Regulatory Authority of India and other innovative startups have developed mobile apps for measuring mobile internet speed that help keep companies abreast of mobile internet speed issues.
Industry Implications
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Telecom — The telecom industry can take advantage of the trend towards problem-focused plans to increase brand loyalty.
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Mobile App Development — The mobile app development industry can capitalize on the trend towards innovative and reliable apps for streamlining communication and tracking mobile data.
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Government Services — Government bodies can take advantage of smartphone apps to offer better citizen services, such as the Telecom Regulatory Authority of India's MySpeed app.
4 Featured, 36 Examples:
54,574 Total Clicks
Date Range:
Mar 15 — Dec 16
Trending:
Untested
Consumer Insight Topics:
