Category
Tech
Delegated Interfaces
Trend cluster
Category
Reactive
Mobile
Telecom companies offer specific problem-focused service.
2.3
Trend score
Trend
What is the Reactive Mobile trend?
Reactive Mobile: The fast pace of society calls for more instantaneous modes of communication -- such as IMs or video chatting -- leaving traditional telephones as a secondary choice. To beef up the appeal of telecommunications, telecom companies are focusing in on specific problems through plans. This agility and direct response to customer feedback is a key in the battle for an emotional connection with consumers.
Trend themes
Themes within the Reactive Mobile trend
Three behaviours holding the trend together01
Specific Problem-Focused Plans
Telecom companies are focusing on specific problems through plans to appeal to customers.
02
Crowd-Sourced Coverage Maps
Mobile service providers such as T-Mobile have released highly innovative crowdsourced coverage maps platforms to ensure reliable coverage for consumers.
03
Mobile Internet Speed Apps
The Telecom Regulatory Authority of India and other innovative startups have developed mobile apps for measuring mobile internet speed that help keep companies abreast of mobile internet speed issues.
Industry implications
What the Reactive Mobile trend means for industry
Where the trend changes the playbookFor
Telecom
The telecom industry can take advantage of the trend towards problem-focused plans to increase brand loyalty.
For
Mobile App Development
The mobile app development industry can capitalize on the trend towards innovative and reliable apps for streamlining communication and tracking mobile data.
For
Government Services
Government bodies can take advantage of smartphone apps to offer better citizen services, such as the Telecom Regulatory Authority of India's MySpeed app.
Workshop question
What additional feature or service could sweeten the deal for consumers who are on the fence for your product?
Trend signals
Trend signals for Reactive Mobile
Trend score 2.3 out of 10, from popularity 36%, activity 24%, freshness 8%.
Popularity36%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Reactive Mobile trend
4 featured examples from Mar 31, 2015 to Aug 4, 2016CategoryTech
Interactive Mobile Reception Maps
T-Mobile Has Released a Series of Crowdsourced Coverage Maps
Mobile network providers can benefit from crowdsourced coverage maps and customer-verified service maps to gain a competitive advantage and improve customer loyalty.
CategoryTech
Roaming-Free Phone Plans
'Forbesfone' Offers a Cost-Effective International Phone Plan for Travel
Opportunity for telecommunication companies to offer roaming-free international phone plans and SIM card solutions for unlocked smartphones.
CategoryTech
Streamlined Internet-Tracking Apps
This App Helps Indians Measure Their Mobile Internet Speed
Telecommunications companies can utilize real-time Internet speed measurement apps to improve Internet services.
CategoryTech
Dropped Call-Alerting Apps
The smartbro Range App Alerts Telecom Customers Of Possible Call Drops
The telecommunication industry can leverage the smartbro Range app to improve call quality and customer satisfaction, sparking disruptive innovation within the sector.
