Category
Lifestyle
Assisted Choices
Trend cluster
Category
Converged
Medical
Asian healthcare skews toward convenience with health hybrids.
2.4
Trend score
Trend
What is the Converged Medical trend?
Converged Medical: Metropolitan cities in Asia are among the most fast-paced in the world, calling for more convergence, space-saving and hyper-convenience than most. Hybrid health services are emerging as a result. As the pace in cities around the world quickens by way of digitization, the need for similar convergence will increase.
Trend themes
Themes within the Converged Medical trend
Three behaviours holding the trend together01
Hyper-Convenience Healthcare
As the urban pace of cities around the world quickens by way of digitization, the need for convergence will increase and healthcare hybrids will emerge, potentially providing businesses with opportunities to create convenient and digitally-centric healthcare services.
02
Alternative Medical Solutions
Businesses can explore alternative medical solutions such as prescription video games and electronic medicine that offer cost-cutting alternatives to traditional treatments and appeal to younger patients.
03
Complementary Health Products
Businesses can recognize the need for complementary products to meet the demands of on-the-go consumers such as pop-up vitamin dispensaries and drugstores offering fresh produce.
Industry implications
What the Converged Medical trend means for industry
Where the trend changes the playbookFor
Healthcare
Healthcare providers can innovate hybrid and digital-centric services to meet the demand for hyper-convenience healthcare.
For
Food Retail
Pharmacies and drugstores can offer fresh produce and market them as fill-in shops to appeal to urban professionals looking for quick and budget-friendly options.
For
Medical Technology
Businesses can focus on developing alternative solutions to traditional medical treatments through medical technology such as electronic medicine and prescription video games.
Workshop question
How can you improve consumers lives by combining your offering with another product or service?
Trend signals
Trend signals for Converged Medical
Trend score 2.4 out of 10, from popularity 34%, activity 30%, freshness 8%.
Popularity34%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
Asia-Pacific
Evidence
Examples of the Converged Medical trend
4 featured examples from Aug 13, 2015 to May 14, 2016CategoryBusiness
Pharmacy Produce Markets
Shoppers Drug Mart Now Features Fresh Produce Offerings
Pharmacy retailers have the opportunity to expand their offerings and attract new customers by integrating fresh produce markets into their stores.
CategoryLifestyle
Complimentary Vitamin Pop-Ups
The Fast Food Aid In Tokyo Provides Free Vitamins To Take-Out Diners
Establishments could offer free vitamin and mineral supplements as a value-add for health-conscious consumers or partner with supplement companies to create custom pill bottles br…
CategoryLifestyle
Analytic Apple Apps
Japanese Apples Give Free Dental Care With an Accompanying App and QR Code
The dental care industry can explore the use of QR codes and digital consultation platforms to enhance convenience and accessibility for patients.
CategoryLifestyle
Prescription Video Games
Akili's Electronic Medicine Aims to Improve Cognitive Health
The healthcare industry can integrate prescription video games as cognitive health treatments with the aim of providing cost-cutting alternatives.
