Contemporary Feminine Moisturizers

The eos Body Lotion Boasts Refreshing Scents for Spring

When it comes to eos, it's easy to think about the unique spherical packaging of its lip balm -- yet the brand has expanded and now includes eos Body Lotion. What's surprising is that the eos Body Lotion has been around for a couple years now. With the contemporary silhouette of the bottles, the feminine colors and refreshing scents, it's hard to believe more people aren't aware of this line.

With two new scents, Berry Blossom and Delicate Petals, the eos Body Lotion is perfect for the spring weather. As people try to recover from the dry winter weather, women (and men) will love the use of natural shea butter, avocado oil and vitamin E that absorbs silky smooth into the skin.

Sustainable Skincare
Brands could consider using more environmentally-friendly ingredients in body lotions, as well as developing packaging made from recycled materials.
Gender-neutral Beauty
Brands could market body lotions to people of all genders, and utilize packaging that appeals to a broad audience.
Customizable Moisturizers
Brands could offer body lotions with customizable scents and ingredients to meet the specific needs and preferences of individual consumers.

Who This Affects Most

Skincare
Companies in the skincare industry could adopt a more sustainable approach and create gender-neutral options to appeal to a wider range of consumers.
Beauty
The beauty industry could explore the concept of customizable body lotions, allowing consumers to tailor the product based on their unique needs and preferences.
Fashion
Fashion brands could create limited edition packaging designs for body lotions, collaborating with up-and-coming artists to add an element of creativity and collectibility to the product.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 68%
Freshness 8%

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