Sustainable Supermarkets

Original Unverpackt Aims to Become Germany's First Waste-Free Supermarket

Original Unverpackt is a supermarket, set up by a team of budding entrepreneurs, that is aiming to become Germany's first package-free and waste-free supermarket. The supermarket will be located in the Friedrichshain Kreuzberg district of Berlin.

Original Unverpackt will seel food sourced from local suppliers as a means of reducing the high costs and pollution associated with long-distance transportation. The products will then be sold in bulk using gravity bins, upside-down containers fitted with levers that allow users to decide exactly how much product they want. Customers will be able to bring their own containers to take produce away, can borrow reusable containers from the store or can use bags made from recycled paper.

The supermarket will supply organic goods and low-cost products. Its supply chain is guided by a 'zero waste' philosophy that aims to reduce the consumption of resources like water and oil.

Package-free Shopping
Original Unverpackt is pioneering a package-free shopping experience, offering consumers the opportunity to reduce waste and promote sustainability.
Localized Sourcing
Original Unverpackt prioritizes locally sourced products, creating an opportunity for small-scale farmers and reducing the environmental impact of long-distance transportation.
Zero Waste Philosophy
Original Unverpackt adheres to a 'zero waste' philosophy, highlighting the growing consumer demand for sustainable and environmentally conscious practices in the retail industry.

Who This Affects Most

Grocery Retail
Original Unverpackt is disrupting the grocery retail industry by reimagining the traditional supermarket model and introducing innovative waste-reducing practices.
Sustainable Agriculture
Original Unverpackt's emphasis on locally sourced products promotes sustainable agriculture and supports the growth of small-scale farmers.
Packaging and Recycling
Original Unverpackt's package-free approach encourages innovation and opportunities in the packaging and recycling industries, driving the development of more sustainable and eco-friendly solutions.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 99%
Freshness 8%

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