In an effort to teach the youth of Myanmar about dental care, Colgate is printing oral hygiene education on their packaging.
The new campaign targets young people about the importance of taking care of one's teeth while also providing educational material. To effectively reach those living in poor, inaccessible rural communities, the toothpaste company is making clever use of cardboard boxes typically used for their distribution purposes. When new shipments come in, store owners can take the packaging to local schools, offering students the chance to improve their oral hygiene education. With Myanmar's trade borders being recently opened, Colgate wanted to take the opportunity to give back, as it was one of the first brands introduced to the area.
The boxes use traditional Burmese-style illustrations to turn packaging into education.