Face-to-face games take on crude themes to grab attention and entertain
Implications - Despite their wholesome, family-oriented history, face-to-face games are taking on more daring, crude themes. Occurring in toys for intended for both adults and children, the popularity of this approach sheds light on consumers of all ages being open to barrier-crossing, unique products.
Workshop Question - What is one "crude" element that you think your brand could incorporate into a marketing tactic to generate more attention or awareness?
Trend Themes
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Crude Themes in Face-to-face Games — Consumers are open to barrier-crossing and unique products that shed light on non-traditional game themes.
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Growing Demand for Adult and Party Games — Older generations are seeking newer and more diverse ways to socialize at parties and get-togethers.
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Interactive, Controversial Card Games — New twists on classic party games are providing an interactive card game experience for players of all ages.
Industry Implications
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Game and Entertainment — Companies that develop a range of face-to-face games for consumers of all ages.
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Adult Party Products — Companies that develop provocative and boisterous items for parties and gatherings.
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Family Gaming Merchandise — Businesses that create games and merchandise that promote family togetherness and exciting play.
