Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Crude
Play
Face-to-face games take on crude themes to grab attention and entertain.
3.3
Trend score
Trend
What is the Crude Play trend?
Crude Play: Despite their wholesome, family-oriented history, face-to-face games are taking on more daring, crude themes. Occurring in toys for intended for both adults and children, the popularity of this approach sheds light on consumers of all ages being open to barrier-crossing, unique products.
Trend themes
Themes within the Crude Play trend
Three behaviours holding the trend together01
Crude themes in face-to-face games
Consumers are open to barrier-crossing and unique products that shed light on non-traditional game themes.
02
Growing demand for adult and party games
Older generations are seeking newer and more diverse ways to socialize at parties and get-togethers.
03
Interactive, controversial card games
New twists on classic party games are providing an interactive card game experience for players of all ages.
Industry implications
What the Crude Play trend means for industry
Where the trend changes the playbookFor
Game and entertainment
Companies that develop a range of face-to-face games for consumers of all ages.
For
Adult party products
Companies that develop provocative and boisterous items for parties and gatherings.
For
Family gaming merchandise
Businesses that create games and merchandise that promote family togetherness and exciting play.
Workshop question
What is one "crude" element that you think your brand could incorporate into a marketing tactic to generate more attention or awareness?
Trend signals
Trend signals for Crude Play
Trend score 3.3 out of 10, from popularity 57%, activity 33%, freshness 8%.
Popularity57%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Crude Play trend
5 featured examples from Feb 24, 2015 to Dec 5, 2016CategoryPop Culture
Overshare Card Games
'Never Have I Ever' Urges Players to Reveal Their Most Embarrassing Stories
Expanding card games assortments with entertaining and daring themes
CategoryNaughty
Raunchy Adult Card Games
'Spank the Yeti' Shows How Well Players Know Each Other
The gaming industry can benefit from the growing demand for adult-themed card games that provide unique and entertaining gameplay experiences.
CategoryPop Culture
Adult-Oriented Board Games
'Odious Lists' is an Outrageous Spin on a Classic Party Game
There is a market opportunity for game developers to create more adult-oriented board games to satisfy the growing demand.
CategoryLife-Stages
Flatulent Card Games
YouTubers 'Team Edge' Played the 'Gassy Gus Challenge'
There is an opportunity for toy manufacturers to create interactive toys that can be used in unique card game experiences like the Gassy Gus Challenge.
CategoryTech
Defecating Bird Games
Players of 'Seagull Splat' Have to Avoid Flying Excrement
The toy industry can create a new category of humor-based board games that appeal to families and non-traditional players.
