Category
Fashion
Scaled Restraint
Trend cluster
Category
Adolescent
Neutrality
Brands are offering gender-neutral clothing and décor for teens and children.
4.9
Trend score
Trend
What is the Adolescent Neutrality trend?
Adolescent Neutrality: Emerging consumers in the form of parents with rearranged priorities are seeking gender-neutral clothing and accessory options. These consumers are being met by brands that are addressing this growing demographic. As more parents recognize the potential harms of enforcing strict gender binaries on children, this shift works to provide children with some autonomy in regards to how they shape their own gender identity, and sets an example for brands to adopt more holistic approaches to marketing.
Trend themes
Themes within the Adolescent Neutrality trend
Three behaviours holding the trend together01
Gender-Neutral Children's Clothing
Emerging consumers are seeking gender-neutral clothing options.
02
Androgynous Home Decor
Brands are offering gender-neutral home decor options.
03
Expandable Children's Clothing
Brands are offering expandable children's clothing options to accommodate growth spurts.
Industry implications
What the Adolescent Neutrality trend means for industry
Where the trend changes the playbookFor
Children's Fashion
Business professionals in the children's fashion industry can cater to the growing demand for gender-neutral clothing.
For
Home Decor
Business professionals in the home decor industry can offer androgynous decor that appeals to a wider audience.
For
Functional Apparel
Business professionals in the fashion industry can offer functional, expandable clothing that fits children for longer periods of time.
Workshop question
How can your brand accommodate and leverage changing attitudes in its area of expertise?
Trend signals
Trend signals for Adolescent Neutrality
Trend score 4.9 out of 10, from popularity 66%, activity 74%, freshness 8%.
Popularity66%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Adolescent Neutrality trend
5 featured examples from Feb 1 to Nov 29, 2016CategoryFashion
Gender Fluid Photoshoots
The Vogue Korea February 2016 Issue Challenges Gender Norms
Disruptive innovation opportunity: Introduce gender-neutral clothing lines and challenge traditional fashion norms.
CategoryMarketing
Expandable Children's Clothing
This Stylish Kids Clothing Brand Consists of Monochromatic Pieces
Opportunity for the children's apparel industry to incorporate expandable features and offer stylish options for parents.
CategoryLife-Stages
Gender-Fluid Kid's Collections
Jaime King Will Be Launching a Gender Neutral Clothing Line
The fashion industry has a chance to lead the way in the creation and promotion of gender-neutral clothing options, inspiring inclusivity and diversity in the industry.
CategoryLife-Stages
Gender-Neutral Backpacks
'Hero New York' Makes Bags That Can Be Worn by Both Boys and Girls
The fashion and apparel industry has an opportunity to create gender-neutral designs and promote inclusivity.
CategoryArt & Design
Androgynous Bedroom Decor
Target's Pillowfort Range Offers Furniture for Both Girls and Boys
The retail industry can leverage the demand for gender-neutral bedroom decor by offering a wider range of inclusive products that cater to varying personal styles.
