Brands are offering gender-neutral clothing and décor for teens and children
Implications - Emerging consumers in the form of parents with rearranged priorities are seeking gender-neutral clothing and accessory options. These consumers are being met by brands that are addressing this growing demographic. As more parents recognize the potential harms of enforcing strict gender binaries on children, this shift works to provide children with some autonomy in regards to how they shape their own gender identity, and sets an example for brands to adopt more holistic approaches to marketing.
Workshop Question - How can your brand accommodate and leverage changing attitudes in its area of expertise?
Trend Themes
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Gender-neutral Children's Clothing — Emerging consumers are seeking gender-neutral clothing options.
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Androgynous Home Decor — Brands are offering gender-neutral home decor options.
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Expandable Children's Clothing — Brands are offering expandable children's clothing options to accommodate growth spurts.
Industry Implications
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Children's Fashion — Business professionals in the children's fashion industry can cater to the growing demand for gender-neutral clothing.
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Home Decor — Business professionals in the home decor industry can offer androgynous decor that appeals to a wider audience.
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Functional Apparel — Business professionals in the fashion industry can offer functional, expandable clothing that fits children for longer periods of time.
5 Featured, 43 Examples:
274,035 Total Clicks
Date Range:
Feb 16 — Dec 16
Trending:
Warm
Consumer Insight Topics:
