Adolescent Neutrality

Brands are offering gender-neutral clothing and décor for teens and children

Implications - Emerging consumers in the form of parents with rearranged priorities are seeking gender-neutral clothing and accessory options. These consumers are being met by brands that are addressing this growing demographic. As more parents recognize the potential harms of enforcing strict gender binaries on children, this shift works to provide children with some autonomy in regards to how they shape their own gender identity, and sets an example for brands to adopt more holistic approaches to marketing.
SCORE 6.5
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172,868 Total Clicks
Feb 16 - Dec 16
This Year and Warm
FashionMarketingBusinessSocial Good
Featured Examples
Gender Fluid Photoshoots - The Vogue Korea February 2016 Issue Challenges Gender Norms
SCORE 7.2
Warm 7,235 Clicks Pub: Feb 1, 16
Gender Fluid Photoshoots
The Vogue Korea February 2016 Issue Challenges Gender Norms
The Vogue Korea February 2016 issue features Jaden Smith in a series of gender-bending photos. After appearing in the Louis Vuitton’s Spring 2016 women’s collection campaign alongside... [More]
Expandable Children's Clothing - This Stylish Kids Clothing Brand Consists of Monochromatic Pieces
SCORE 7.4
This Year and Warm 3,157 Clicks Pub: Nov 29, 16
Expandable Children's Clothing
This Stylish Kids Clothing Brand Consists of Monochromatic Pieces
The kidswear collection ‘Même’ provides parents with stylish kids clothing items that come in only black and white colors. The brand was created in response to the common problem that... [More]
Gender-Fluid Kid's Collections - Jaime King Will Be Launching a Gender Neutral Clothing Line
SCORE 6.2
Warm 6,903 Clicks Pub: May 30, 16
Gender-Fluid Kid's Collections
Jaime King Will Be Launching a Gender Neutral Clothing Line
Model and actress Jaime King is collaborating with a children’s fashion label to offer gender neutral clothing. In partnership with Gardner and the Gang, the mother of two boys designed her... [More]
Gender-Neutral Backpacks - 'Hero New York' Makes Bags That Can Be Worn by Both Boys and Girls
SCORE 6.1
Warm 728 Clicks Pub: Jul 28, 16
Gender-Neutral Backpacks
'Hero New York' Makes Bags That Can Be Worn by Both Boys and Girls
Entrepreneur Alissa Lentz recently launched a Kickstarter campaign for a line of gender-neutral backpacks called ‘Hero New York.’ Not only are the bags ultra-stylish, but they also come... [More]
Androgynous Bedroom Decor - Target's Pillowfort Range Offers Furniture for Both Girls and Boys
SCORE 3.5
Mild 715 Clicks Pub: Feb 9, 16
Androgynous Bedroom Decor
Target's Pillowfort Range Offers Furniture for Both Girls and Boys
Retail brand Target has put together a line of bedroom decor for kids that is gender neutral for both girls and boys. The line, entitled Pillowfort, is designed to offer pieces that is universal to... [More]
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