Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Target's Pillowfort Range Offers Furniture for Both Girls and Boys

 - Feb 9, 2016
References: target & apartmenttherapy
Retail brand Target has put together a line of bedroom decor for kids that is gender neutral for both girls and boys. The line, entitled Pillowfort, is designed to offer pieces that is universal to a variety of personal styles and preferences without being labeled gender-specific. The collection will feature necessities from bedding to wall decor and accessories for the space.

The Pillowfort line features a total of 1,200 different items each with an androgynous aesthetic that can appeal to both male and female audiences depending on their personal tastes. None of the products will carry a "boy" or "girl" label, but the collection will feature blue and pink colors for either gender to enjoy. Items include fun throw pillows, tropical-themed decor and bright chairs.

Offering androgynous products geared to young consumers speaks to brands tailoring to parents looking to subtly educate their children to be acceptant of gender fluidity.