The Packaging for LAVA Chocolates Uses Color and Shape to Convey Flavor
Laura McQuarrie — April 6, 2017 — Lifestyle
References: thedieline
The unique gradient chocolate packaging created by Iwona Przybyła for LAVA uses a rainbow of colors and die-cut shapes to give consumers a sense of the flavors of each product.
While the Rosemary variety features a square box that is branded with a range of yellow and green colors that's accented by a small herbal sprig cut-out, the Chili-Caramel variety boasts deeper reds, purples and a volcanic icon. The slide-out packages can be unboxed to reveal a protective foil wrapper that protects each flavorful chocolate square.
Although each of these gradient chocolate boxes can be viewed as a standalone product, they can also be arranged in a straight line to create a complete spectrum of colors that's decorated with citrus fruits, waves, clouds and other playful die-cut shapes.
While the Rosemary variety features a square box that is branded with a range of yellow and green colors that's accented by a small herbal sprig cut-out, the Chili-Caramel variety boasts deeper reds, purples and a volcanic icon. The slide-out packages can be unboxed to reveal a protective foil wrapper that protects each flavorful chocolate square.
Although each of these gradient chocolate boxes can be viewed as a standalone product, they can also be arranged in a straight line to create a complete spectrum of colors that's decorated with citrus fruits, waves, clouds and other playful die-cut shapes.
Trend Themes
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Gradient Packaging — Explore innovative packaging designs that use color gradients to convey product attributes and appeal to consumer senses.
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Die-cut Shapes — Discover how using unique die-cut shapes in packaging can enhance the visual appeal and storytelling of products.
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Interactive Packaging — Find out how packaging designs that allow for interaction, such as sliding or arranging, can create a memorable and engaging consumer experience.
Industry Implications
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Food and Beverage — Discover disruptive innovation opportunities in the food and beverage industry by leveraging creative packaging designs to differentiate products and enhance consumer perception.
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Consumer Goods — Identify disruptive innovation opportunities in the consumer goods industry by developing interactive packaging designs that captivate consumers and elevate brand experiences.
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