The unique gradient chocolate packaging created by Iwona Przybyła for LAVA uses a rainbow of colors and die-cut shapes to give consumers a sense of the flavors of each product.
While the Rosemary variety features a square box that is branded with a range of yellow and green colors that's accented by a small herbal sprig cut-out, the Chili-Caramel variety boasts deeper reds, purples and a volcanic icon. The slide-out packages can be unboxed to reveal a protective foil wrapper that protects each flavorful chocolate square.
Although each of these gradient chocolate boxes can be viewed as a standalone product, they can also be arranged in a straight line to create a complete spectrum of colors that's decorated with citrus fruits, waves, clouds and other playful die-cut shapes.
Key Themes Behind This Trend
- Gradient Packaging
- Explore innovative packaging designs that use color gradients to convey product attributes and appeal to consumer senses.
- Die-cut Shapes
- Discover how using unique die-cut shapes in packaging can enhance the visual appeal and storytelling of products.
- Interactive Packaging
- Find out how packaging designs that allow for interaction, such as sliding or arranging, can create a memorable and engaging consumer experience.
Where This Applies
- Food and Beverage
- Discover disruptive innovation opportunities in the food and beverage industry by leveraging creative packaging designs to differentiate products and enhance consumer perception.
- Graphic Design and Printing
- Explore the potential for disruptive innovation in the graphic design and printing industry by utilizing unique techniques like color gradients and die-cut shapes to create visually stunning and impactful packaging designs.
- Consumer Goods
- Identify disruptive innovation opportunities in the consumer goods industry by developing interactive packaging designs that captivate consumers and elevate brand experiences.
