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Gradient Chocolate Boxes

The Packaging for LAVA Chocolates Uses Color and Shape to Convey Flavor

— April 6, 2017 — Lifestyle
The unique gradient chocolate packaging created by Iwona Przybyła for LAVA uses a rainbow of colors and die-cut shapes to give consumers a sense of the flavors of each product.

While the Rosemary variety features a square box that is branded with a range of yellow and green colors that's accented by a small herbal sprig cut-out, the Chili-Caramel variety boasts deeper reds, purples and a volcanic icon. The slide-out packages can be unboxed to reveal a protective foil wrapper that protects each flavorful chocolate square.

Although each of these gradient chocolate boxes can be viewed as a standalone product, they can also be arranged in a straight line to create a complete spectrum of colors that's decorated with citrus fruits, waves, clouds and other playful die-cut shapes.
Trend Themes
1. Gradient Packaging - Explore innovative packaging designs that use color gradients to convey product attributes and appeal to consumer senses.
2. Die-cut Shapes - Discover how using unique die-cut shapes in packaging can enhance the visual appeal and storytelling of products.
3. Interactive Packaging - Find out how packaging designs that allow for interaction, such as sliding or arranging, can create a memorable and engaging consumer experience.
Industry Implications
1. Food and Beverage - Discover disruptive innovation opportunities in the food and beverage industry by leveraging creative packaging designs to differentiate products and enhance consumer perception.
2. Graphic Design and Printing - Explore the potential for disruptive innovation in the graphic design and printing industry by utilizing unique techniques like color gradients and die-cut shapes to create visually stunning and impactful packaging designs.
3. Consumer Goods - Identify disruptive innovation opportunities in the consumer goods industry by developing interactive packaging designs that captivate consumers and elevate brand experiences.
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