Trend cluster
Category

Purifying
Device

Consumers target sinus issues acutely with inventive inhaler devices.

Nasal Air PurifiersNose-Purging ContraptionsEar-Popping DevicesMigraine-Alleviating InhalersAllergy-Alleviating Sprays

Trend

What is the Purifying Device trend?

Purifying Device: As consumers look for easily portable solutions to combat sinus issues encountered particularly in overpopulated urban centers, many are opting for reactive devices that can easily be used during transitory periods such as the daily commute. In addition to highlighting the relevance of daily consumer experiences such as the global commute, this shift suggests that individuals are looking for ways to offset the negative impact of pollution that is likely inescapable.

Trend themes

Themes within the Purifying Device trend

Three behaviours holding the trend together
01

Portable and reactive sinus solutions

As consumers look for solutions to combat sinus issues encountered particularly in overpopulated urban centers, the demand for easily portable reactive devices has increased.

02

Personalized air filtering devices

Consumers are looking for personalized solutions to combat allergies and pollution, leading to innovation in personal air-filtering technologies.

03

Natural remedies for allergies

As consumers seek more natural relief aids to combat allergies, products such as natural essential oils and roll-on formats are gaining popularity.

Industry implications

What the Purifying Device trend means for industry

Where the trend changes the playbook
For

Healthcare

The healthcare industry can gain from innovative technologies like the Onzetra Xsail that provides alternatives to oral migraine medication.

For

Consumer electronics

The consumer electronics industry can invest in developing compact devices like the EarPopper that can relieve clogged ears using nasal pressure.

For

Home Appliances

The home appliance industry can create products such as wearable nasal filters like the 'Super Defense Nasal Filters' from WoodyKnows for personal use.

Workshop question

What's a daily challenge your consumer faces? What's an example of an untapped solution that your brand could own?

Trend signals

Trend signals for Purifying Device

Trend score 3.2 out of 10, from popularity 50%, activity 38%, freshness 8%.

Popularity50%
Activity38%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America

Evidence

Examples of the Purifying Device trend

8 featured examples from May 21, 2014 to Sep 1, 2016
Nasal Air Purifiers
CategoryEco

Nasal Air Purifiers

These Unusual Nose Masks Help Chinese Police Breathe Clean Air

The technology industry can explore the production of advanced nasal air-purifying devices incorporating cutting-edge materials and filtration systems.

Nose-Purging Contraptions
CategoryLifestyle

Nose-Purging Contraptions

The Naväge Nasal Irrigation System Swiftly Relieves Sinus Congestion

The health and wellness industry can explore disruptive innovation opportunities by creating advanced devices for nose cleansing and maintaining nasal hygiene.

Ear-Popping Devices
CategoryLifestyle

Ear-Popping Devices

The EarPopper Clears Plugged Ears Using a Nasal Pressure

The healthcare industry can capitalize on nasal pressure technology by integrating it into existing medical devices or developing new products for various health conditions.

Migraine-Alleviating Inhalers
CategoryTech

Migraine-Alleviating Inhalers

This Inhaler is Designed to Provide Relief for Migraine Sufferers

Pharmaceutical companies can invest in developing novel drug delivery systems, such as inhalers, to capture a larger share of the migraine medication market and to meet the growin…

Allergy-Alleviating Sprays
CategoryLifestyle

Allergy-Alleviating Sprays

Saje's Allergy Spray Combats Seasonal Allergens with Essential Oils

Disruptive innovation opportunity: Integrate natural and holistic remedies into the health and wellness industry.

Essential Oil Allergy Remedies
CategoryLifestyle

Essential Oil Allergy Remedies

aVo's Allergy Blend Works to Heal Congestion Naturally

Disruptive innovation opportunity: Innovate within the essential oil industry to develop allergy remedies that are natural, affordable, and FDA-approved.

Roll-on Allergy Remedies
CategoryLifestyle

Roll-on Allergy Remedies

The Eden's Garden Pollen Buster Provides Natural Relief to Reactions

There is an opportunity for the natural health and wellness industry to expand by creating new, natural remedies using essential oils, like the Pollen Buster by Eden's Garden.

Personal Nasal Filters
CategoryLifestyle

Personal Nasal Filters

WoodyKnows' Wearable Filters Reduce Exposure to Allergens

Personal nasal filters are a new and innovative product that is disrupting the health and wellness industry by offering a drug-free and easy-to-use solution for allergy sufferers.