The market for premium water products is focusing much more on lifestyle than ever, which is evident with the PepsiCo 'LIFEWTR' varieties. Set to debut in the United States starting in February 2017, the PepsiCo 'LIFEWTR' is a new kind of water that has been purified, pH-balanced and treated with electrolytes. This helps to enhance the overall taste of the water to be more crisp and refreshing in comparison to other bottled waters on the market.
The branding for the PepsiCo 'LIFEWTR' premium waters has been created by emerging artists with vibrant, chromatic imagery that helps to make them visually pop off store shelves. Speaking on this packaging approach, President of Global Beverage Group - PepsiCo, Brad Jakeman, said, "Our LIFEWTR artists will turn the traditional bottle label into a unique masterpiece that speaks to the creativity -- and source of creation -- linked to the brand’s core."