Brand Deprecation

Companies show transparency in their failures to humanize their brand

Implications - In the social media age, consumers have become more skeptical of big brands than ever. What they respond best to is transparency, an extreme form of which is self-deprecation and acknowledgement of failures. This speaks to the value of failure and the humanization that directly battles mistrust of brands.
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
58,306 Total Clicks
Dec 14 - Jun 17
This Year and Warm
Marketing
Featured Examples
Liberating Lingerie Brands - Pillowbook Aims to Empower Women While Embracing Openness
SCORE 7.8
Hot 3,882 Clicks Pub: Jun 10, 16
Liberating Lingerie Brands
Pillowbook Aims to Empower Women While Embracing Openness
Lingerie brand Pillowbook is hoping to empower women with its liberating views on female sensuality. Founded by intimate apparel designer Irene Lu, the company is inspired by ancient Chinese art... [More]
Honestly Priced Jewelry - Starling Jewelry Uses a Direct-to-Consumer Model for Transparent Pricing
SCORE 8.2
This Year and Hot 1,112 Clicks Pub: Jun 12, 17
Honestly Priced Jewelry
Starling Jewelry Uses a Direct-to-Consumer Model for Transparent Pricing
When it comes to honesty, the jewelry industry doesn’t have a shining reputation, but Starling Jewelry is hoping to change that perception. The Los Angeles-based jewelry studio employs a... [More]
Apologetic Burrito Giveaways - This Chain is Giving Out Free Burritos in Lieu of Restaurant Closures
SCORE 5.2
Warm 608 Clicks Pub: Feb 8, 16
Apologetic Burrito Giveaways
This Chain is Giving Out Free Burritos in Lieu of Restaurant Closures
Chipotle recently announced that it will be giving away free burritos to apologize for inconveniencing customers with a series of restaurant closures on February 8th. After experiencing several food-... [More]
Self-Deprecating Furniture Ads - The IKEA Assembly Fail Billboards Riff on Its Own Reputation
SCORE 3.9
Mild 2,173 Clicks Pub: Feb 10, 15
Self-Deprecating Furniture Ads
The IKEA Assembly Fail Billboards Riff on Its Own Reputation
The IKEA Assembly Fail billboards are a lighthearted riff on the company’s reputation when it comes to the struggles of assembling a piece of its furniture at home. By Hamburg-based agency... [More]
Hilariously Apologetic Commercials - The Arby's We Have Pepsi Campaign Admits the Company Messed Up
SCORE 4.7
Average 578 Clicks Pub: Dec 4, 14
Hilariously Apologetic Commercials
The Arby's We Have Pepsi Campaign Admits the Company Messed Up
There are those who try to skirt around a mistake and others who simply own up to it; Arby’s commendably fell into the latter category earlier this week when it released a clever campaign... [More]
Deprecating Burger Videos - Arby's Pays Tribute to Jon Stewart's Last Daily Show with a Fun Video
SCORE 4.1
Average 147 Clicks Pub: Aug 8, 15
Deprecating Burger Videos
Arby's Pays Tribute to Jon Stewart's Last Daily Show with a Fun Video
Now that the last Daily Show with Jon Stewart has officially happened, dozens of tributes to the late-night talk show host are flooding the web. As a brand that has taken quite a beating from... [More]
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