In this Prince William ad the Duke of Cambridge (and President of United for Wildlife) plays Angry Birds in the name of animal conservation. The commercial shows the royal sharing staggering statistics about wildlife poaching. For example, 96 elephants are killed every day and there are only 3,200 tigers left in the wild.
Noting research suggests poaching funds criminal gangs and even terrorist organizations, the Prince William ad encourages people to join the Angry Birds tournament to help save the pangolin. One million pangolins have been snatched from the wild in the last 10 years, and as such is one of the most endangered animals on the planet. By playing Angry Birds Friends - Roll with the pangolins, people can make a difference and follow royal orders.