Following the exponential success of the Kylie Lip Kit, the youngest member of the Kardashian/Jenner family released a music video to announce three new hues in her nude lip glosses line. The additions to Kylie Cosmetics are teased in the three minute long Glosses by Kylie Jenner video online, which is directed by Colin Tilley.
The actual shades were not clearly made visible until King Kylie unveiled them in a Snapchat video during her launch party, also on March 31st. The new nude lip glosses are called 'Like,' 'Literally' and 'So Cute.' The dramatic commercial features Kylie as well as friends in an elaborate heist obviously inspired by Rihanna's Bitch Better Have My Money music video.
What Makes This Trend Stand Out
- Celebrity-endorsed Beauty Lines
- There is potential for other celebrities to follow in Kylie Jenner's footsteps and release their own line of beauty products, leveraging their fanbase and social media presence for marketing and sales.
- Music Video Marketing
- More businesses may adopt music video marketing as a way to introduce new products or services in an engaging and memorable way that can reach a wide audience.
- Experiential Launch Parties
- Launch parties like Kylie Jenner's could become more common for new product launches as a way to generate excitement and social media buzz.
Sectors Adopting This
- Beauty
- The beauty industry could see an increase in sales and new products as celebrity-endorsed brands gain popularity and social media marketing becomes essential.
- Music
- Music video marketing could be a new channel for artists to gain exposure and revenue, as well as a way for brands to reach a wider audience.
- Event Planning
- The event planning industry may see an increase in demand for experiential launch parties and creative ways to promote new products.
