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Now that the last Daily Show with Jon Stewart has officially happened, dozens of tributes to the late-night talk show host are flooding the web. As a brand that has taken quite a beating from Stewart over the years, Arby's created a tribute of their own to comically say: "Not sure why, but we'll miss you."
The compilation of clips from The Daily Show is set to the Golden Girls theme, atop phrases that Stewart once used to comment on menu items offered by the fast food brand like: "Why not challenge your stomach to a fight?"
Just like the viral video apology Arby's previously issued to Pepsi, once again, the brand proves itself unafraid of being made fun of, especially as it makes fun of itself.
What Makes This Trend Stand Out
- Tribute Videos
- Opportunity for brands to create tribute videos to honor public figures or influential personalities.
- Viral Apologies
- Brands can capitalize on viral apologies as a way to generate positive attention and showcase their ability to laugh at themselves.
- Comedic Branding
- The use of humor in branding and marketing strategies to connect with consumers and create a memorable impression.
Sectors Adopting This
- Fast Food
- Fast food chains can take advantage of tribute videos and humor to engage with customers and strengthen brand loyalty.
- Entertainment
- The entertainment industry can explore opportunities to collaborate with brands in creating tribute videos and humorous content.
- Advertising and Marketing
- Advertising and marketing agencies can help brands develop creative strategies around tribute videos and comedic branding to enhance brand image and reach.
