The latest ad from IKEA Singapore pokes fun at high-tech notepad and stylus systems by pointing out that IKEA's pencils are familiar and free.
In response to the flood of touch screen drawing implements, which to some may seem like an over-complication of an incredibly simple concept, IKEA Singapore released this image of a recognizable IKEA pencil writing on a paper notepad with the copy "Absolutely familiar. Entirely free." It shows the eternal act of putting pencil to paper -- no technology needed. The clever IKEA Singapore ad brilliantly reminds customers of the simplicity and appeal of IKEA furniture -- the much-needed escape from the virtual world that the physical home offers.
IKEA Singapore is gaining a reputation for visually clever, slightly cheeky ads, like its recent mini modular kitchen cooking video.