This Fun IKEA Ad Promotes the Company's Storage Solutions
Katherine Pendrill — August 10, 2015 — Marketing
References: tbwa.tr & designtaxi
IKEA recently unveiled a typographic furniture ad that promotes its storage and organization solutions. Many brands have begun using typography as a unique way of conveying their main message. IKEA uses the tactic in its latest ad to draw users in and make them search for the hidden message in the ads.
The typographic furniture ads feature common household items arranged in a way that spells out difference sentences. These hidden messages remind viewers to clean up after themselves in order to avoid the frustration of missing socks, shoes and ties. The idea is to promote IKEA's extensive collection of storage and household organization systems by playing into the common household scenario of searching for missing items of clothing.
The typographic furniture ads feature common household items arranged in a way that spells out difference sentences. These hidden messages remind viewers to clean up after themselves in order to avoid the frustration of missing socks, shoes and ties. The idea is to promote IKEA's extensive collection of storage and household organization systems by playing into the common household scenario of searching for missing items of clothing.
Trend Themes
1. Typographic Advertising - Creating ads with typography as a main visual element can capture audience attention and convey messages in a unique and creative way.
2. Hidden Message Marketing - Using hidden messages in advertisements can engage viewers and encourage them to explore further, creating a sense of discovery and interaction.
3. Innovative Display of Products - Arranging products in unconventional ways can create visually appealing ads that stand out and leave a memorable impression on viewers.
Industry Implications
1. Furniture Retail - Furniture retailers can adopt typography in their marketing campaigns to showcase their products in a visually interesting and engaging manner.
2. Home Organization - Home organization companies can leverage hidden message marketing to promote their solutions, emphasizing the benefits of an organized living space.
3. Advertising and Marketing - Advertising agencies can explore innovative ways of displaying products and creating visually captivating ads using typography and hidden messages.
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