IKEA recently unveiled a typographic furniture ad that promotes its storage and organization solutions. Many brands have begun using typography as a unique way of conveying their main message. IKEA uses the tactic in its latest ad to draw users in and make them search for the hidden message in the ads.
The typographic furniture ads feature common household items arranged in a way that spells out difference sentences. These hidden messages remind viewers to clean up after themselves in order to avoid the frustration of missing socks, shoes and ties. The idea is to promote IKEA's extensive collection of storage and household organization systems by playing into the common household scenario of searching for missing items of clothing.