In order to truly embrace the theme of cutting-edge technology for its May 2016 issue, ELLEMEN China's latest magazine issue being launched with a special VR movie.
The feature titled 'The Man of Today' is about a two-minute film created in collaboration with Hugo Boss that stars Wallace Huo, who plays three roles that reveal an inside look at his mind: Mr Huo, Dr. Huo and Boss Huo. The perspectives of each character play simultaneously, meaning that viewers are able to rotate their bodies in order to get a glimpse into each scene.
The short VR film was launched online at the same time the ELLEMEN May issue hit newsstands. In order to make it easy for fans to get their hands on a pair of virtual reality glasses, a limited number of pairs were given out with the magazines.