Two former DreamWorks Animation executives recently announced that their company 'Spaces' will be teaming up with Songcheng Performance Development Co. Ltd. to bring VR and mixed reality attractions to China's theme parks. With Songcheng already serving roughly 23 million people each year, the new theme park attractions could introduce a whole new segment of consumers to VR technology.
As part of the new venture, Spaces will use creative tools and cutting-edge technology to bring VR and mixed reality attractions to China's theme parks. The new technology will be incorporated into existing rides and stage shows, as well as entirely new attractions that allow people to enjoy the immersive and transformative benefits of VR. Spaces also plans to work with Songcheng to build upon its live-stream video site '6Rooms' to help China's performing artists broadcast their content to a wider audience.
The new venture will not only revolutionize Chinese theme parks, but it will also help to popularize VR and mixed reality content in Asia.
What's Driving This Trend
- VR Theme Park Attractions
- Opportunity for companies to create immersive VR experiences within theme parks.
- Mixed Reality Integration
- Potential for integrating mixed reality technology into existing rides, shows, and attractions.
- Expansion of VR Content in Asia
- Chance to popularize VR and mixed reality content in the Asian market through theme park experiences.
Who This Affects Most
- Theme Parks
- An opportunity for theme park operators to enhance visitor experiences by introducing immersive VR and mixed reality attractions.
- VR Technology
- The demand for VR technology will increase as theme parks integrate VR attractions into their offerings.
- Live-streaming and Broadcasting
- The collaboration with '6Rooms' presents an opportunity for live-streaming platforms to expand their reach by working with performing artists in China.
