There are those who try to skirt around a mistake and others who simply own up to it; Arby's commendably fell into the latter category earlier this week when it released a clever campaign addressing a mess up on their end concerning Pepsi. Essentially, Arby's forgot about an important stipulation in their agreement with Pepsi and to make up for it, the restaurant created a hilariously sarcastic response that is currently going viral.
Focusing entirely on a delicious glass of Pepsi, the Arby's commercial not only brings to light their transgression, but also how good the drink really is. The narrator states that Pepsi is "cool, refreshing and goes great with Arby's sandwiches and other Arby's food." Well played, Arby's, well played.
What Makes This Trend Stand Out
- Brand Transparency Trend
- With customers demanding more authenticity from brands, there's an opportunity for companies to own up to mistakes and build trust with consumers.
- Humorous Ad Trend
- The success of Arby's campaign showcases the power of humor in marketing and provides a chance for companies to engage with consumers in a fun, memorable way.
- Social Media Viral Marketing Trend
- By embracing social media and creating shareable content, companies can increase their reach and gain valuable exposure on platforms where consumers are actively seeking engaging, humorous content.
Sectors Adopting This
- Fast Food Industry
- Fast food chains can take note of Arby's campaign and use similar tactics to build brand loyalty and engage with customers on social media platforms.
- Beverage Industry
- Other beverage companies can learn from the success of Pepsi's partnership with Arby's and explore similar partnerships with food chains to boost sales and brand awareness.
- Advertising Industry
- Agencies can take note of the power of humorous advertising and create campaigns that not only promote products/services but also create a positive brand image and emotional connection with consumers.
