There are those who try to skirt around a mistake and others who simply own up to it; Arby's commendably fell into the latter category earlier this week when it released a clever campaign addressing a mess up on their end concerning Pepsi. Essentially, Arby's forgot about an important stipulation in their agreement with Pepsi and to make up for it, the restaurant created a hilariously sarcastic response that is currently going viral.
Focusing entirely on a delicious glass of Pepsi, the Arby's commercial not only brings to light their transgression, but also how good the drink really is. The narrator states that Pepsi is "cool, refreshing and goes great with Arby's sandwiches and other Arby's food." Well played, Arby's, well played.