The electronics company Novalia collaborated with researchers from the University of Sheffield to create inexpensive electronic screens for food labels.
The technology comes in the form of printed electronic tracks on packaging material that are powered by an electric-conducting adhesive and batteries. The polymer LED displays feature touch pads, which allow consumers to actually interact with the food labels and discover more about the product. The inexpensive products would provide companies with a way to stand out in a market that is dominated by the use of paper. The Novalia screens have a reciprocal benefit in the form of more information for consumers and a more positive brand perception for the company that uses it.
This Novalia and University of Sheffield project could drastically alter the way in which foods and other products are packaged in the future.