In order to raise awareness about its hair products, Pureology is launching a roadshow across London that will supply women with free hair consultations and samples from the L'Oreal-owned company.
The campaign is specifically designed to target women between the ages of 25 and 45, using a converted ice cream van to drive around an educate women about Pureology's assortment of vegan zero-sulphate products.
Women will be given advice on what kinds of hair products from Pureology will work best for their hair type and concerns, as well as samples and directions to partner salons in order to redeem a promotional offer on hair-coloring services. As it travels, the vibrant hair consultation truck will be encouraging women to 'Keep it Colorful' and have a #PureSummer.
Hair Consultation Trucks
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