Brands host interactive events to help consumers celebrate family
Implications - Falling inline with the consumer desire for experiences and services that help support them in becoming the best version of themselves, big brands are curating special events to specifically cater to specific family members. Going beyond one-time branded products, these events not only helps time-strapped consumers re-prioritize by honoring familial bonds, but also lets larger institutions interact with their customers in a way that showcases their commitment to family values.
Workshop Question - What can your brand do to create a sense of community with your consumers?
Trend Themes
1. Interactive Events - Big brands are curating special events to cater to specific family members, providing consumers with experiences and services that support familial bonds.
2. Custom Experiences - Customized Mother's Day experiences, floral workshops and scavenger hunts offer unique ways to treat hard-working moms with fun and interactive activities.
3. Mom-and-baby Dining - Special mom-and-baby dining events that cater to the enjoyment of both mothers and their babies are gaining popularity among major culinary events.
Industry Implications
1. Event Management - Event management companies can provide curated interactive events and experiences for big brands that cater to specific family members.
2. Culinary - Culinary companies can provide customized dining experiences and menus specifically designed for mothers and their babies.
3. Retail - Retail companies can offer unique gift ideas and customized products and services for special occasions like Mother's Day.
4 Featured, 29 Examples:
137,977 Total Clicks
Date Range:
Mar 16 — Dec 16
Trending:
Mild
Consumer Insight Topics:
