Category
Lifestyle
Assisted Choices
Trend cluster
Category
Big Brand
Familial
Brands host interactive events to help consumers celebrate family.
2.5
Trend score
Trend
What is the Big Brand Familial trend?
Big Brand Familial: Falling inline with the consumer desire for experiences and services that help support them in becoming the best version of themselves, big brands are curating special events to specifically cater to specific family members. Going beyond one-time branded products, these events not only helps time-strapped consumers re-prioritize by honoring familial bonds, but also lets larger institutions interact with their customers in a way that showcases their commitment to family values.
Trend themes
Themes within the Big Brand Familial trend
Three behaviours holding the trend together01
Interactive Events
Big brands are curating special events to cater to specific family members, providing consumers with experiences and services that support familial bonds.
02
Custom Experiences
Customized Mother's Day experiences, floral workshops and scavenger hunts offer unique ways to treat hard-working moms with fun and interactive activities.
03
Mom-and-Baby Dining
Special mom-and-baby dining events that cater to the enjoyment of both mothers and their babies are gaining popularity among major culinary events.
Industry implications
What the Big Brand Familial trend means for industry
Where the trend changes the playbookFor
Event Management
Event management companies can provide curated interactive events and experiences for big brands that cater to specific family members.
For
Culinary
Culinary companies can provide customized dining experiences and menus specifically designed for mothers and their babies.
For
Retail
Retail companies can offer unique gift ideas and customized products and services for special occasions like Mother's Day.
Workshop question
What can your brand do to create a sense of community with your consumers?
Trend signals
Trend signals for Big Brand Familial
Trend score 2.5 out of 10, from popularity 32%, activity 37%, freshness 8%.
Popularity32%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Big Brand Familial trend
4 featured examples from Mar 8 to May 7, 2016CategoryLifestyle
Mother's Day Tea Parties
This Mother's Day Event Combines High Tea with a Floral Workshop
Hospitality businesses, such as hotels and cafes, can capitalize on the trend of high tea experiences and offer unique events to attract customers.
CategoryMarketing
Custom Mother's Day Experiences
Molton Brown Hosted In-Store Mother's Day Events Across the UK
The retail industry can explore incorporating wearable technology and interactive elements like photo booths to enhance customer experiences and drive sales.
CategoryLife-Stages
Mother-Baby Dining Events
'Babylicious' by President's Choice is a Dinner Date for Mom and Baby
Opportunity for restaurants to create family-friendly dining experiences by offering mother-baby dining events and specialized menus.
CategoryLifestyle
Mother's Day Scavenger Hunts
This Scavenger Hunt Serves as a Fun Way to Celebrate Mother's Day
The entertainment industry can embrace city-wide scavenger hunts as a unique and immersive experience for their target audience.
