In order to bring a new life into its 'Air Max 90,' Nike transformed the model into a sleek woven sneaker.
Unlike others of its kind, the brand's version supplies the unconventional addition on just one part of the upper, allowing it to fuse into the sole with ease and making for a design that's futuristic despite the traditional look of the woven material.
This is also maintained by the brand's choice in colorway, with a clean stark white contrasting with a mostly charcoal upper and a light blue accent on the bottom of the sole. The Nike Swoosh logo appears in black as well on the woven sneakers, however it manages to draw attention to itself with a raised design.
What Makes This Trend Stand Out
- Woven Sneakers
- Brands can explore integrating traditional woven materials into modern sneaker designs for a sleek and futuristic look.
- Selective Use of Material
- Designers can experiment with applying unconventional materials on specific parts of a product for a unique and eye-catching effect.
- Contrasting Colorways
- Creating contrasts between light and dark colors can add depth and personality to a design, as seen in Nike's white woven sneaker with charcoal and light blue accents.
Sectors Adopting This
- Athletic Footwear
- The athletic footwear industry can experiment with using woven materials and contrasting colors to differentiate their products and appeal to trendsetters.
- Fashion Footwear
- Designers of fashion footwear can incorporate woven materials and selective color blocking to create unique and statement-making designs.
- Textile Manufacturing
- The textile manufacturing industry can explore new methods of creating woven fabrics that are durable and flexible for use in footwear and other products.
