Category
Lifestyle
Assisted Choices
Trend cluster
Category
Naturalistic
Clarity
Non-medical methods of sinus clearing are the next frontier.
2.3
Trend score
Trend
What is the Naturalistic Clarity trend?
Naturalistic Clarity: Colds, sinus problems and seasonal allergies tend to fall under the same camp of symptom alleviation, with no long-term solution. Natural aids work against this by providing solutions that are safe for repetition. Like other naturalistic healing methods, these sinus and cold-focused items promise to improve bodily functions at large, signifying a need for holistic healing.
Trend themes
Themes within the Naturalistic Clarity trend
Three behaviours holding the trend together01
Holistic Healing
Consumers are seeking natural remedies that work towards the betterment of the entire body and brands can create all-encompassing products to promote wellness.
02
Topical Application
Convenient topical products like balms, roll-ons, and bath bombs are gaining popularity as a portability increases and appeal to those seeking on-the-go relief.
03
Organic and Chemical-Free
Consumers are opting for products that lack harsh chemicals and are solely derived from natural and organic ingredients, creating a niche for all-natural remedies.
Industry implications
What the Naturalistic Clarity trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Health and Wellness is an industry that has an opportunity to provide new and innovative ways to promote self-care beyond the traditional means of medications.
For
Beauty and Personal Care
Beauty and Personal Care is an industry that can tap into the natural remedy market by expanding existing product lines that cater to the holistic wellness trend.
For
Pharmaceuticals
Pharmaceuticals is an industry that can explore new avenues of creating products that cater to the natural remedy trend while still adhering to FDA guidelines and regulations.
Workshop question
How could your product or service move beyond its original purpose to become a holistic solution for customers?
Trend signals
Trend signals for Naturalistic Clarity
Trend score 2.3 out of 10, from popularity 35%, activity 27%, freshness 8%.
Popularity35%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Naturalistic Clarity trend
6 featured examples from Apr 15, 2016 to Nov 24, 2017CategoryFashion
Medicinal Bath Bombs
The Cold & Sinus Cube by Jane Inc. Provides a Natural Soak to Cure Sickness
The beauty and personal care industry can explore the incorporation of all-natural essential oil-based ingredients in body care products that offer targeted health solutions.
CategoryLifestyle
All-Natural Vapor Rubs
This Maty's Organic Cold Remedy Features Peppermint & Eucalyptus
Maty's success in creating natural remedies for cold and flu symptoms can inspire the health care industry to invest in organic health care products.
CategoryLifestyle
Herbal Headache Relief Balms
Wild Thera's Natural Product Eases Tension Headaches and Migraines
Disruptive innovation opportunity: Develop natural and organic products for pain relief and overall well-being.
CategoryLifestyle
Nettle-Based Sinus Supplements
Eu Natural's Breathe Tablets are Sourced from Organic Ingredients
Disruptive innovation opportunity: Explore the development of innovative health supplements specifically designed to target sinus relief and allergy symptoms.
CategoryLifestyle
Essential Oil Allergy Remedies
aVo's Allergy Blend Works to Heal Congestion Naturally
Disruptive innovation opportunity: Innovate within the essential oil industry to develop allergy remedies that are natural, affordable, and FDA-approved.
CategoryLifestyle
Roll-on Allergy Remedies
The Eden's Garden Pollen Buster Provides Natural Relief to Reactions
There is an opportunity for the natural health and wellness industry to expand by creating new, natural remedies using essential oils, like the Pollen Buster by Eden's Garden.
