While some cosmetic lines are socially conscious by focusing on cruelty-free products and vegan makeup, this brand is taking things a step further by also adapting a buy one, give one model.
Thrive Causemetics was founded by Karissa Bodnar, who previously worked for L'Oreal's luxury division developing products for YSL, Lancome and Clarisonic. The goal behind the vegan makeup company is "beauty with a purpose." In addition to offering mostly vegan formulas and avoiding parabens, sulfates and other "toxins," the line also hopes to empower women by giving away a product to a woman in need with every purchase.
They specialize in high quality false eyelashes and lash adhesive as well as color cosmetics and a variety of value sets.
What's Driving This Trend
- Socially Conscious Cosmetics
- Disruptive innovation opportunity: Develop makeup brands that focus on cruelty-free products and vegan formulas while giving back to a cause.
- Buy One, Give One Model
- Disruptive innovation opportunity: Implement a business model where every purchase results in a donation or product giveaway to those in need.
- Empowerment Through Beauty
- Disruptive innovation opportunity: Create beauty brands that aim to empower women by offering products that enhance their confidence and support their needs.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity: Introduce new cosmetic products that are cruelty-free, vegan, and socially conscious.
- Non-profit Organizations
- Disruptive innovation opportunity: Collaborate with non-profit organizations to create mutually beneficial partnerships where each purchase contributes to a cause.
- Social Entrepreneurship
- Disruptive innovation opportunity: Foster the growth of social entrepreneurial ventures that combine business success with positive social impact.
