Online platforms allow influencers to challenge traditional beauty standards
Implications - Prosumers continue to grow mass followings using over-the-top content. Specifically in cosmetics, younger demographics are drawing to influencers who portray beauty in less conventional, more artistic ways. This shift in beauty influencers highlights a new outlet for consumers to comfortably embrace their authentic self.
Workshop Question - What are the outliers of your industry doing and how might that trickle down to you consumer in the near future?
Trend Themes
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Artistic Beauty Influencers — Beauty influencers are portraying beauty in less conventional, more artistic ways, providing an outlet for consumers to comfortably embrace their authentic self.
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Innovative Lip Art — Makeup artists are using natural crystal formations and real plants to create intricate and avant-garde lip looks that could be the focus of an editorial.
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Edible Makeup — Self-taught makeup artist, Makeup_Maven, has sparked a discussion on all-natural food products as an alternative to common cosmetics in tutorials using food as makeup.
Industry Implications
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Personal Care Products — By offering more innovative and personalized products, personal care companies can embrace the trend of artistic beauty influencers and cater to consumers looking for products that enable them to embrace their authentic selves.
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Fashion and Beauty Editorial — Lip art is an opportunity for fashion and beauty editorial teams to incorporate innovative and avant-garde lip looks into their creative vision.
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Natural Beauty and Wellness — The trend of edible makeup inspires a conversation on incorporating all-natural food products into skincare and beauty routines, for businesses in wellness to consider and build on.
4 Featured, 36 Examples:
143,788 Total Clicks
Date Range:
Mar 16 — Dec 16
Trending:
Warm
Consumer Insight Topics:
