Category
Fashion
Scaled Restraint
Trend cluster
Category
Glamorized
Extreme
Online platforms allow influencers to challenge traditional beauty standards.
5.4
Trend score
Trend
What is the Glamorized Extreme trend?
Glamorized Extreme: Prosumers continue to grow mass followings using over-the-top content. Specifically in cosmetics, younger demographics are drawing to influencers who portray beauty in less conventional, more artistic ways. This shift in beauty influencers highlights a new outlet for consumers to comfortably embrace their authentic self.
Trend themes
Themes within the Glamorized Extreme trend
Three behaviours holding the trend together01
Artistic Beauty Influencers
Beauty influencers are portraying beauty in less conventional, more artistic ways, providing an outlet for consumers to comfortably embrace their authentic self.
02
Innovative Lip Art
Makeup artists are using natural crystal formations and real plants to create intricate and avant-garde lip looks that could be the focus of an editorial.
03
Edible Makeup
Self-taught makeup artist, Makeup_Maven, has sparked a discussion on all-natural food products as an alternative to common cosmetics in tutorials using food as makeup.
Industry implications
What the Glamorized Extreme trend means for industry
Where the trend changes the playbookFor
Personal Care Products
By offering more innovative and personalized products, personal care companies can embrace the trend of artistic beauty influencers and cater to consumers looking for products that enable them to embrace their authentic selves.
For
Fashion and Beauty Editorial
Lip art is an opportunity for fashion and beauty editorial teams to incorporate innovative and avant-garde lip looks into their creative vision.
For
Natural Beauty and Wellness
The trend of edible makeup inspires a conversation on incorporating all-natural food products into skincare and beauty routines, for businesses in wellness to consider and build on.
Workshop question
What are the outliers of your industry doing and how might that trickle down to you consumer in the near future?
Trend signals
Trend signals for Glamorized Extreme
Trend score 5.4 out of 10, from popularity 79%, activity 74%, freshness 8%.
Popularity79%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Glamorized Extreme trend
4 featured examples from Mar 16 to Dec 13, 2016CategoryFashion
Crystalized Lip Looks
Johanna Adams Creates Mesmerizing Art on Lips Inspired by Crystal Formations
Disruptive innovation opportunity: The crystalized lip looks could spark the creation of new beauty products and applications, attracting fashion-forward consumers.
CategoryUnique
Food-Based Makeup Tutorials
Instagram's 'Makeup_Maven' Created a Video Using Food as Makeup
The food-based makeup trend presents disruptive innovation opportunities for the beauty industry to explore unconventional, edible ingredients and develop revolutionary products.
CategoryFashion
3D Botanical Nail Art
Roz Borg Creatively Glues Real Plants onto Her Fingernails
The beauty industry has the opportunity to incorporate more sustainable and personalized trends like botanical nail art into its products and services.
CategoryFashion
Filtered Photography Makeup Tutorials
The Drag Snapchat Filter is Recreated With Cosmetic Products
Potential for beauty brands to create innovative products and tutorials tailored to digital makeup filters and drag makeup trends.
