Self-taught makeup artist and Instagram user 'Makeup_Maven' (also known as Raychel Newton) recently shared a video spotlighting the use of food as makeup—this includes using a chocolate bar as a contour stick, macaroni and cheese powder for eyeshadow and beets to stain her lips.
As mentioned in the caption that accompanied the Instagram post, not all products that are fit for consumption are safe for use on the skin. As the video has gone viral, some have been quick to call out the issues of using certain junk food products on one's skin. Aside from being entertaining, the video has also sparked a discussion on some of the impure ingredients that can be found in common cosmetics, as well as the benefits of integrating all-natural food products into one's skincare and beauty routines.
Newton is now challenging others to try the #FaceFullofFoodChallenge and use the hashtag to share their results on social media.